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April 16, 2025
 

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SWITCH

Guests play the upcoming Nintendo Switch 2 console at an event in Paris on April 2.
BUSINESS / Tech
Apr 10, 2025
Nintendo gets breathing room on tariffs — just in time for Switch 2 launch
Nintendo dodges a 46% tariff on Vietnam-assembled consoles, buying time to flood the U.S. with Switch 2 units before the launch window closes.
Guests play with the new Nintendo Switch 2 video game console system during a presentation at the Grand Palais in Paris on Wednesday.
BUSINESS / Tech
Apr 5, 2025
Nintendo delays Switch 2 preorders in U.S. over tariff concerns
The Kyoto-based company is delaying preorders of its hotly anticipated gaming console as it assesses the fallout from the trade tariffs.
Nintendo’s Switch 2 presentation amazed with unexpected game reveals, impressive hardware upgrades and a surprising price announcement, but its two-tier pricing strategy and higher cost left fans both excited and confused.
COMMENTARY / World
Apr 3, 2025
Nintendo's Switch 2 reveal had a big surprise: The price
An hourlong presentation finally lifted the lid on the Switch 2, which will go on sale June 5 for $450 — though less if you speak Japanese.
The controllers for the Switch 2 will attach to the console magnetically rather than sliding on rails as with the original device.
LIFE / Digital
Apr 3, 2025
Nintendo to launch the Switch 2 on June 5
The gaming giant's newest console will retail for ¥49,980 for its Japanese-only version and ¥69,980 for multilingual and multiregion support.
The stakes are high for the unveiling of the Switch 2 console on Wednesday, with the stock trading near its priciest level in seven years.
BUSINESS / Companies
Apr 2, 2025
Stakes are high for Switch 2 after Nintendo’s stock valuation surges
The company's stock is trading near its priciest level in seven years ahead of a reveal of the new console's details.
The bestselling Switch has a confirmed successor, but what little we know about the Switch 2 console so far raises some concerns about its longterm viability in a crowded gaming market.
LIFE / Digital
Feb 6, 2025
Making sense of Nintendo’s tight-lipped Switch 2 reveal
Nintendo will remain mum on details until April, but questions on how its new console fits into the modern gaming landscape abound.
Nintendo announced in January that it will release the console's hotly anticipated successor — the Switch 2 — in 2025, but stopped short of revealing details such as pricing.
BUSINESS / Companies
Feb 4, 2025
Nintendo cuts net profit forecast as Switch sales slow
Nintendo said it will release the console's hotly anticipated successor — the Switch 2 — in 2025 but stopped short of revealing details such as pricing.
Nintendo Switch controllers for sale at a game shop in Tokyo on Jan. 16.
BUSINESS / Companies
Feb 1, 2025
Mario Kart may help Nintendo rally outlast flight from AI tech
The Mario Kart creator’s focus on success in games, while leveraging its intellectual property into movies and theme parks, makes it look like a safe bet for tech investors.
Nintendo said it will reveal its next-generation Switch 2 on April 2, setting in motion the retirement of the nearly eight-year-old flagship model.
BUSINESS / Companies
Jan 17, 2025
Nintendo hopes to reprise blockbuster Switch with 2025 successor
It will host several "Nintendo Switch 2 Experience" events in major cities around the world from April 4 to give gamers an opportunity to test the new console.
The new Switch is a tablet-style device with detachable controllers that can be played in handheld mode or hooked up to a TV, like its predecessor.
LIFE / Digital
Jan 17, 2025
Nintendo announces Switch 2, its first new console in eight years
Japan residents can apply via lottery for a hands-on demo of the Switch 2 on April 26 and 27 at Chiba’s Makuhari Messe convention center.
Alarmo and other recent products reflect Nintendo's strategy of using its iconic intellectual properties to engage users while preparing for the inevitable transition to a successor console after the Nintendo Switch.
COMMENTARY / Japan
Nov 24, 2024
Nintendo’s latest device, the Alarmo, is a $100 wake-up call
Alarmo and other recent products reflect Nintendo's strategy of leveraging its iconic IPs to engage users as it prepares for the successor to the Nintendo Switch.
Nintendo reported ¥27.7 billion in net profit in the July-September quarter, down 69% year on year.
BUSINESS / Companies
Nov 6, 2024
Nintendo Switch sales drop as successor console looms
Despite the decline, sales continue to be robust in comparison to past Nintendo platforms in the same year, Nintendo said.
In the April-September period, Nintendo logged net profit of ¥108.7 billion ($710 million), down 60% from the same period a year earlier.
BUSINESS / Companies
Nov 5, 2024
Nintendo lowers sales forecast as first-half profits plunge
The video game giant now expects sales of ¥1.28 trillion, down from the previous estimate of ¥1.35 trillion, and also issued a less optimistic operating profit forecast.
Nintendo tends to innovate and take unconventional product development routes, producing both great successes, like its Switch console, and spectacular failures.
COMMENTARY / Japan
May 10, 2024
Nintendo needs to 'switch' its next console up
The Kyoto firm has been coy about what will come after the highly successful Switch console, but it needs to step up its game and learn from past mistakes.
Despite logging a record net profit in the year to March, helped by the weak yen, Nintendo expects net profit to drop nearly 40% in the current financial year.
BUSINESS / Companies
May 7, 2024
Nintendo says announcement on Switch successor 'this fiscal year'
Players and investors have been hungry for news about a successor to the Switch, and the company said a statement was finally forthcoming.
Nintendo has filed a lawsuit against a U.S. maker of software that allows people to use PCs and smartphones to play video games intended for a specific console.
BUSINESS / Companies
Mar 1, 2024
Nintendo sues company for piracy on 'colossal scale'
The company is looking to clamp down on the operations of a company called Tropic Haze, which owns and runs a popular video game emulator.
Signage for the Nintendo Switch is seen in Manhattan, New York. The successor to the popular Switch was scheduled for release in late 2024, but several game publishers have been advised of a delay by the company.
BUSINESS / Companies
Feb 17, 2024
Nintendo is telling game publishers Switch 2 will be delayed
The firm is advising game publishers that its next-generation console will be delayed until the first quarter of 2025.
Nintendo has raised its forecast for Switch console sales and its overall operating profit for the year ending in March.
BUSINESS / Companies
Feb 6, 2024
Nintendo raises sales and profit forecasts after strong holiday earnings
The Kyoto-based firm's shares are at an all-time high this year, with expectations for a next-generation Switch also playing into the lofty valuation.
A statue of Mario on display inside a Takashiyama department store in Kyoto in November. Nintendo's shares have soared 47% in the past year, outpacing gains in console rivals Microsoft and Sony Group over the past couple of months.
BUSINESS / Companies
Jan 31, 2024
Nintendo’s record gain tested in wait for 'Switch 2’
Nintendo's shares have soared 47% in the past year, recently outpacing gains in console rivals Microsoft and Sony Group.
An Aladdin X staff member plays Suika Game on its home projector in Tokyo on Friday. Suika Game was originally developed for the company's line of home projectors.
BUSINESS / Tech
Dec 25, 2023
Suika Game: How a Japanese home projector app became a viral hit
The puzzle game has ranked No. 1 in Nintendo Switch software downloads, topping titles such as Super Mario Bros. Wonder.
In a first, Japan issues cease-and-desist order against Google
The Google logo is seen at the company's Bay View campus in Mountain View, California. Japanese authorities on Tuesday issued a cease-and-desist order to Google over an alleged violation of the country's anti-monopoly law.
'Chikan' incidents rise as Japan grapples with mental health and cultural challenges
Overcrowded trains and a lack of legal consequences for groping in Japan have led to a rise in "chikan," or groping, which has been linked to a mental condition and compounded by cultural stigmas.
China halts critical rare earth exports as trade war intensifies
Workers transport soil containing rare earth elements for export at a port in Lianyungang, in China's Jiangsu province, in October 2010.
A new tour of Tokyo’s most underground attraction
When you stare into the abyss at the bottom of the No. 3 shaft of the Metropolitan Area Outer Underground Discharge Channel, the abyss stares back.
Japan’s population shrinks for the 14th consecutive year
Japan’s population has been falling year on year since 2011 after peaking in 2008.
Japan’s population shrinks for the 14th consecutive year
Japan’s population has been falling year on year since 2011 after peaking in 2008.
A new tour of Tokyo’s most underground attraction
When you stare into the abyss at the bottom of the No. 3 shaft of the Metropolitan Area Outer Underground Discharge Channel, the abyss stares back.
Two-thirds of fourth to sixth graders in Japan use social media, survey finds
The survey showed that more children are starting to use social media at an earlier age.
Osaka Expo-bound? Take your pick of the city’s new luxury hotels.
The Four Seasons Hotel Osaka opened in 2024, just one of many new luxury accommodations the city boasts ahead of the 2025 World Expo.
Heaven from hells: The sulfuric pleasure of Unzen Onsen
While Unzen Onsen's "hells" can be visually striking, locals describe them and their effects as "a source of emotional healing."

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Visitors walk past Sou Fujimoto's Grand Ring, which has been recognized as the largest wooden structure in the world.
Can a World Expo still matter? Japan is about to find out.
By Tomoko Otake

SUSTAINABLE JAPAN

BOARDING & INTERNATIONAL SCHOOL DAY 2025 (Sunday, April 20)
BOARDING & INTERNATIONAL SCHOOL DAY 2025 (Sunday, April 20)

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