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November 22, 2024
 

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SPONSORSHIP

KitKat packets manufactured by Nestle in London
BUSINESS / Companies
Nov 12, 2024
Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal
The aim of the deal was to improve KitKat's global reach and appeal to shoppers under 30 years old.
Tsuguhiko Kadokawa, former chairman of publisher Kadokawa, said he is innocent of bribery allegations during his first trial hearing at the Tokyo District Court on Tuesday.
JAPAN / Crime & Legal
Oct 8, 2024
Ex-Kadokawa chair pleads not guilty to bribing Tokyo Games executive
Fifteen people have been indicted over the Tokyo Games bribery scandal.
Tire giant Bridgestone has become the latest Japanese firm to end its Olympic sponsorship.
BUSINESS / Companies
Oct 2, 2024
Bridgestone becomes latest Japan firm to end Olympic sponsorship
Bridgestone struck sponsorship deals with the Olympics for 10 years in 2014 and the Paralympics for six years in 2018.
Toyota Chairman Akio Toyoda
BUSINESS / Companies
Sep 27, 2024
Toyota ends sponsorship with 'political' Olympics
The withdrawal means Olympics logos currently carried by Toyota products will be phased out, and its vehicles will no longer be provided to assist with the event.
The Ferrari of Charles Lecrerc, with a Shell logo placed prominently on the car's nose, during the Azerbaijan Grand Prix on Sunday.
MORE SPORTS
Sep 18, 2024
Energy companies have spent $5.6 billion on 'sportswashing': report
The report says soccer, auto racing, rugby and golf are the sports most sponsored by energy companies.
Panasonic has supported the Olympic Games with its technologies, product and services, such as the Technics turn-tables at the breaking event in Paris last month.
BUSINESS / Companies
Sep 10, 2024
Panasonic ends 37-year contract as top Olympics sponsor
The Osaka-based company first became an official partner of the Olympic Games in 1987 and expanded its partnership to the Paralympics from 2014.
Shohei Ohtani has been appointed as the new technology ambassador for Rapsodo, the company announced Monday.
BASEBALL / MLB
Apr 22, 2024
Shohei Ohtani signs deal with sports technology company Rapsodo
Los Angeles Dodgers superstar Shohei Ohtani has signed a deal to become the technology ambassador for Rapsodo, the company announced on Monday.
Puma launches a new brand campaign with Olympic athletes in Paris on Wednesday.
OLYMPICS
Apr 10, 2024
Puma hones focus on speed in Olympic battle with Adidas and Nike
As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica's Olympic team helps to associate the brand with speed.
Andrew Chafin of the Detroit Tigers pitches during the fifth inning against the New York Yankees at Publix Field at Joker Marchant Stadium in Lakeland, Florida, on March 14.
BASEBALL / MLB
Apr 7, 2024
As more uniform flaws appear, Nike seeks solutions
Andrew Chafin has worn almost every shade and style across 11 seasons in the major leagues. The lefty has pitched in Chicago Cubbie pinstripes and the Kelly green of the Oakland A’s. He has covered his curls with the Detroit Tigers’ D, a timeless classic, and the Milwaukee Brewers’ ball-in-glove,...
A giant mural of baseball star Shohei Ohtani appears on the side of a hotel in downtown Los Angeles in March. ANA Holdings said it has reached a multi-year deal to be the official Japanese airline for the Los Angeles Dodgers.
BUSINESS / Companies
Apr 2, 2024
ANA to be official Japanese airline of Ohtani's LA Dodgers
The carrier will also collaborate with the Dodgers in celebrating Japanese culture at heritage nights events.
U.S. golfer Tiger Woods reacts on the 9th green on day 2 of the British Open Golf Championship in 2022.
BUSINESS / Companies
Jan 9, 2024
Tiger Woods and Nike end partnership after 27 years
Despite rumors, Nike maintains that it’s still committed to golf.
FC Barcelona's Martina Fernandez scores during a Women's Champions League group match against FC Rosengard in Barcelona on Dec. 21. A share of 83% of respondents from a recent corporate survey said they planned to increase their investment in women's sports in 2024.
SPORTS
Dec 29, 2023
After landmark World Cup, more sponsors keen on women's sports
A share of 83% of respondents from a recent corporate survey said they planned to increase their investment in women's sports in 2024.
Baseball player Shohei Ohtani speaks during a news conference on his presentation after signing a 10-year deal with the Los Angeles Dodgers at Dodgers Stadium in Los Angeles, California, on Thursday.
BUSINESS / Companies
Dec 15, 2023
Dip Corporation shares rise after Ohtani named brand ‘ambassador’
Shares in the internet job agency gained by as much as 8.9% in Tokyo trading after the firm announced its tie-up with the star baseball player.
Haruyuki Takahashi (center) arrives at the Tokyo District Court on Thursday.
JAPAN / Crime & Legal
Dec 14, 2023
Former Tokyo Games executive pleads not guilty over bribery
Haruyuki Takahashi is accused of accepting about ¥200 million in bribes to help firms be selected as sponsors and marketing agents for the Games.
An increasing number of companies are saying they won't use Johnny & Associates performers in new commercials.
BUSINESS / Companies
Sep 12, 2023
More companies move away from Johnny’s over sex abuse scandal
Many firms say they won't work with the agency again until it hears how Johnny's will help the victims and prevent further incidents.
England's Mary Earps won the Golden Glove as the top goalkeeper of the 2023 Women's World Cup
SOCCER / Women's World cup
Aug 24, 2023
England goalkeeper Mary Earps hits back at Nike over statement
England goalkeeper Mary Earps has questioned a Nike statement regarding the unavailability of her replica jersey during the recent Women's World Cup.
England goalkeeper Mary Earp has criticized team outfitter Nike over failing to produce replicas of her uniform for sale.
SOCCER / Women's World cup
Aug 15, 2023
Adidas and Nike navigate bumps in retail demand as WWC breaks records
As the market for women's soccer grows, marketers have to juggle the fan base's ever-changing demands.
Japan Times
COMMENTARY / World
Apr 5, 2023
Everyone wants to make Ryan Reynolds money
Celebs are looking for equity-based endorsements in the hope of a big pay day — but this strategy won’t work for everyone.
Two of America’s biggest debt holders are dumping Treasurys
The U.S. Treasury building in Washington. Investors in Japan and China sold a pile of U.S. debt in the last quarter, just before the U.S. presidential election.
Ishiba aggravates his own political failures with diplomatic faux pas
Prime Minster Shigeru Ishiba is greeted at the APEC summit in Lima by Canadian Prime Minister Justin Trudeau on Friday. The Japanese leader was criticized for remaining seated while meeting several world leaders at the event.
Japan's 3.31 million visitors in October set monthly record
Kiyomizu Temple in Kyoto in December 2023. Famous autumn leaf colors contributed to increased tourism demand last month from many markets across Asia, Europe and North America, the Japan National Tourism Organization has said.
Japan ranks last in romance satisfaction for second straight year
In a survey of 31 countries, Japan ranked last in terms of those who felt loved, with just 51% of respondents saying so.
Ruling coalition and DPP strike last-minute deal over economic policy
DPP policy chief Makoto Mahaguchi speaks at the party's policy gathering in Tokyo on Wednesday.
Japan, U.K. and Italy discuss inviting more countries to joint fighter project
A new concept model of a next-generation fighter jet to be jointly developed by Japan, Britain and Italy is on display in Farnborough, Hampshire, in July.
Haruki Murakami's 'The City and Its Uncertain Walls' gives deep deja vu
For “The City and Its Uncertain Walls,” translated into English by Philip Gabriel, Haruki Murakami confronts the ghosts who won't leave him alone.
Japanese expats in Asia find community through rugby
The Taiwan Fivewoods celebrate their victory at the 2023 Asian Japanese Rugby Cup in December of last year.
In Fukushima, a weekend of prose, poetry and translation
Aomori-based writer JJ Carter presented on tabletop gaming as creative inspiration for building characters and narratives.
For Dr. Nakamats, aging is just experience in action
Though he didn't win the recent gubernatorial election in Tokyo, the 96-year-old Dr. Nakamats' run was seen as inspirational in Japan's aging society.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Construction takes place on the Takanawa Gateway Convention Center in Tokyo, slated to open in 2025.
A boom for business tourism in Japan?
By Kathryn Wortley

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SWCC keeps changing with keyword ‘new challenges’
SWCC keeps changing with keyword ‘new challenges’

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