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December 22, 2024
 

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SPONSORSHIP

International Gymnastic Federation Morinari Watanabe is one of seven candidates running to succeed current International Olympic Committee President Thomas Bach.
OLYMPICS
Dec 12, 2024
IOC presidential hopeful Morinari Watanabe calls for changes in marketing strategy
Watanabe is one of seven candidates running to lead the IOC.
PGA Commissioner Jay Monahan addresses the gallery after the final round of the Tour Championship in Atlanta on Sept. 1.
MORE SPORTS / Golf
Dec 12, 2024
Baycurrent named title sponsor of PGA Tour's Japan event
The event will relocate to Yokohama Country Club and be contested as part of the PGA Tour's FedExCup Fall.
KitKat packets manufactured by Nestle in London
BUSINESS / Companies
Nov 12, 2024
Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal
The aim of the deal was to improve KitKat's global reach and appeal to shoppers under 30 years old.
Tsuguhiko Kadokawa, former chairman of publisher Kadokawa, said he is innocent of bribery allegations during his first trial hearing at the Tokyo District Court on Tuesday.
JAPAN / Crime & Legal
Oct 8, 2024
Ex-Kadokawa chair pleads not guilty to bribing Tokyo Games executive
Fifteen people have been indicted over the Tokyo Games bribery scandal.
Tire giant Bridgestone has become the latest Japanese firm to end its Olympic sponsorship.
BUSINESS / Companies
Oct 2, 2024
Bridgestone becomes latest Japan firm to end Olympic sponsorship
Bridgestone struck sponsorship deals with the Olympics for 10 years in 2014 and the Paralympics for six years in 2018.
Toyota Chairman Akio Toyoda
BUSINESS / Companies
Sep 27, 2024
Toyota ends sponsorship with 'political' Olympics
The withdrawal means Olympics logos currently carried by Toyota products will be phased out, and its vehicles will no longer be provided to assist with the event.
The Ferrari of Charles Lecrerc, with a Shell logo placed prominently on the car's nose, during the Azerbaijan Grand Prix on Sunday.
MORE SPORTS
Sep 18, 2024
Energy companies have spent $5.6 billion on 'sportswashing': report
The report says soccer, auto racing, rugby and golf are the sports most sponsored by energy companies.
Panasonic has supported the Olympic Games with its technologies, product and services, such as the Technics turn-tables at the breaking event in Paris last month.
BUSINESS / Companies
Sep 10, 2024
Panasonic ends 37-year contract as top Olympics sponsor
The Osaka-based company first became an official partner of the Olympic Games in 1987 and expanded its partnership to the Paralympics from 2014.
Shohei Ohtani has been appointed as the new technology ambassador for Rapsodo, the company announced Monday.
BASEBALL / MLB
Apr 22, 2024
Shohei Ohtani signs deal with sports technology company Rapsodo
Los Angeles Dodgers superstar Shohei Ohtani has signed a deal to become the technology ambassador for Rapsodo, the company announced on Monday.
Puma launches a new brand campaign with Olympic athletes in Paris on Wednesday.
OLYMPICS
Apr 10, 2024
Puma hones focus on speed in Olympic battle with Adidas and Nike
As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica's Olympic team helps to associate the brand with speed.
Andrew Chafin of the Detroit Tigers pitches during the fifth inning against the New York Yankees at Publix Field at Joker Marchant Stadium in Lakeland, Florida, on March 14.
BASEBALL / MLB
Apr 7, 2024
As more uniform flaws appear, Nike seeks solutions
Andrew Chafin has worn almost every shade and style across 11 seasons in the major leagues. The lefty has pitched in Chicago Cubbie pinstripes and the Kelly green of the Oakland A’s. He has covered his curls with the Detroit Tigers’ D, a timeless classic, and the Milwaukee Brewers’ ball-in-glove,...
A giant mural of baseball star Shohei Ohtani appears on the side of a hotel in downtown Los Angeles in March. ANA Holdings said it has reached a multi-year deal to be the official Japanese airline for the Los Angeles Dodgers.
BUSINESS / Companies
Apr 2, 2024
ANA to be official Japanese airline of Ohtani's LA Dodgers
The carrier will also collaborate with the Dodgers in celebrating Japanese culture at heritage nights events.
U.S. golfer Tiger Woods reacts on the 9th green on day 2 of the British Open Golf Championship in 2022.
BUSINESS / Companies
Jan 9, 2024
Tiger Woods and Nike end partnership after 27 years
Despite rumors, Nike maintains that it’s still committed to golf.
FC Barcelona's Martina Fernandez scores during a Women's Champions League group match against FC Rosengard in Barcelona on Dec. 21. A share of 83% of respondents from a recent corporate survey said they planned to increase their investment in women's sports in 2024.
SPORTS
Dec 29, 2023
After landmark World Cup, more sponsors keen on women's sports
A share of 83% of respondents from a recent corporate survey said they planned to increase their investment in women's sports in 2024.
Baseball player Shohei Ohtani speaks during a news conference on his presentation after signing a 10-year deal with the Los Angeles Dodgers at Dodgers Stadium in Los Angeles, California, on Thursday.
BUSINESS / Companies
Dec 15, 2023
Dip Corporation shares rise after Ohtani named brand ‘ambassador’
Shares in the internet job agency gained by as much as 8.9% in Tokyo trading after the firm announced its tie-up with the star baseball player.
JAPAN / Crime & Legal
Dec 14, 2023
Former Tokyo Games executive pleads not guilty over bribery
Haruyuki Takahashi is accused of accepting about ¥200 million in bribes to help firms be selected as sponsors and marketing agents for the Games.
BUSINESS / Companies
Sep 12, 2023
More companies move away from Johnny’s over sex abuse scandal
Many firms say they won't work with the agency again until it hears how Johnny's will help the victims and prevent further incidents.
England's Mary Earps won the Golden Glove as the top goalkeeper of the 2023 Women's World Cup
SOCCER / Women's World cup
Aug 24, 2023
England goalkeeper Mary Earps hits back at Nike over statement
England goalkeeper Mary Earps has questioned a Nike statement regarding the unavailability of her replica jersey during the recent Women's World Cup.
England goalkeeper Mary Earp has criticized team outfitter Nike over failing to produce replicas of her uniform for sale.
SOCCER / Women's World cup
Aug 15, 2023
Adidas and Nike navigate bumps in retail demand as WWC breaks records
As the market for women's soccer grows, marketers have to juggle the fan base's ever-changing demands.
Record 78% of people in Japan feel anxious, government survey finds
The public opinion survey on people's lives, conducted by the Cabinet Office, found that 28.1% of respondents think that their standard of living is at a lower-middle level among the general public — the highest percentage to give that response in 35 years.
Police raided suspect's home to arrest him after fatal Kitakyushu stabbing
Broken window glass is seen at Masanori Hirabaru's house in Kitakyushu's Kokuraminami Ward.
Taiwan lawmakers brawl over bills that would 'damage democracy'
Lawmakers from the Democratic Progressive Party and opposition party Kuomintang brawl in parliament in Taipei on Friday.
Ride-hailing restrictions to be eased during 2025 Osaka Expo
A venue for the 2025 Osaka Expo in the city of Osaka
Foxconn's interest in Nissan said to be on hold amid Honda merger talks
Foxconn’s pause in its pursuit of Nissan is the latest development in the unexpected emergence of two suitors for the ailing Japanese carmaker.
Japanese officials inspect Yokota Air Base over PFAS concerns
The Yokota Air Base in western Tokyo in September 2019. An inspection of the base by Japanese government officials on Friday came amid public pressure to investigate suspected links between the use of PFAS-containing firefighting foam by the U.S. base and contamination of soil and groundwater in western Tokyo.
Crime numbers rise in Japan for second straight year
A police officer stands in front of the residence of a man alleged to have stabbed two junior high school students in Kitakyushu.
A year of Oscar wins and a quiet push for diversity
Ryusuke Hamaguchi’s “Evil Does Not Exist,” released in Japanese theaters in April, sharply dramatizes the clash between rural and urban values. The film won five awards at the 2023 Venice Film Festival, including the second-place Silver Lion prize.
Curiosity didn’t kill the meme: Why cats still rule Japanese YouTube
A screen shot from YouTube user @lagelda shows the simplicity of going viral in Japan in 2024: A cat dancing to EDM in front of a green screen.
With rare Asia carrier deployment, France seeks greater interoperability
The flight deck of the French Navy's Charles de Gaulle aircraft carrier during a stop at Changi Naval Base in Singapore in May 2019

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Yasuyuki Yoshida stirs a brew in a fermentation tank at his brewery in Hakusan.
The quake that shook Noto's sake brewing tradition
By Alex K.T. Martin

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