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November 22, 2024
 

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POCKY

Pocky Day has grown into an informal annual tradition since its introduction in 1999, with stores across Japan offering special edition flavors and creative packaging to mark the occasion on Nov. 11.
BUSINESS / Companies
Nov 11, 2024
Pocky Day: Japan’s sweetest occasion
Since 1999, Nov. 11 has marked Pocky Day, the date being a nod to the stick-like shape of the beloved treat.
Japan Times
LIFE / Food & Drink / KONBINI WATCH
Jun 24, 2017
Colorful Shower Pocky: Lemon cream flavor just in time for summer
Pocky has a few approaches to summer 2017. The first is a campaign where the time-honored snack comes in limited-edition wrappers featuring 27 different designs, which can also activate various augmented reality features on a special smartphone app. Sounds complicated! Glico, which makes Pocky, is urging...
Japan Times
LIFE / Food & Drink / KONBINI WATCH
May 13, 2016
Pocky goes for the gold with Brazilian Orange-flavored snacks
Let the race for clever marketing tie-ins with the 2016 Rio Olympics begin! Pocky's newest limited-edition variety, celebrates one of Brazil's biggest crops by merging citrus flavor and chocolate. Brazilian Orange (¥162) initially tastes a bit off-putting, the chocolate coating on the outside relies...
Japan Times
LIFE / Food & Drink / KONBINI WATCH
Mar 11, 2016
Pocky finds a romantic partner in 'teagurt'
The current cross-band promotion between Glico and Kirin puts the spotlight on romance. By placing a bottle of the latter's "teagurt" beverage next to a package of the former's new Lemon-flavored Pocky, you can make two illustrated figures smooch.
Japan Times
LIFE / Food & Drink / KONBINI WATCH
Jan 29, 2016
Pocky gets stuck into a new blueberry flavor
Glico has released numerous variations of its famous Pocky snack, though the special blueberry-flavored edition (¥162) on convenience store shelves now is one of the more simple efforts it has produced.
Two of America’s biggest debt holders are dumping Treasurys
The U.S. Treasury building in Washington. Investors in Japan and China sold a pile of U.S. debt in the last quarter, just before the U.S. presidential election.
Ishiba aggravates his own political failures with diplomatic faux pas
Prime Minster Shigeru Ishiba is greeted at the APEC summit in Lima by Canadian Prime Minister Justin Trudeau on Friday. The Japanese leader was criticized for remaining seated while meeting several world leaders at the event.
Japan's 3.31 million visitors in October set monthly record
Kiyomizu Temple in Kyoto in December 2023. Famous autumn leaf colors contributed to increased tourism demand last month from many markets across Asia, Europe and North America, the Japan National Tourism Organization has said.
Japan ranks last in romance satisfaction for second straight year
In a survey of 31 countries, Japan ranked last in terms of those who felt loved, with just 51% of respondents saying so.
Ruling coalition and DPP strike last-minute deal over economic policy
DPP policy chief Makoto Mahaguchi speaks at the party's policy gathering in Tokyo on Wednesday.
Japan, U.K. and Italy discuss inviting more countries to joint fighter project
A new concept model of a next-generation fighter jet to be jointly developed by Japan, Britain and Italy is on display in Farnborough, Hampshire, in July.
Haruki Murakami's 'The City and Its Uncertain Walls' gives deep deja vu
For “The City and Its Uncertain Walls,” translated into English by Philip Gabriel, Haruki Murakami confronts the ghosts who won't leave him alone.
Japanese expats in Asia find community through rugby
The Taiwan Fivewoods celebrate their victory at the 2023 Asian Japanese Rugby Cup in December of last year.
In Fukushima, a weekend of prose, poetry and translation
Aomori-based writer JJ Carter presented on tabletop gaming as creative inspiration for building characters and narratives.
For Dr. Nakamats, aging is just experience in action
Though he didn't win the recent gubernatorial election in Tokyo, the 96-year-old Dr. Nakamats' run was seen as inspirational in Japan's aging society.

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Longform

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By Kathryn Wortley

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