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February 22, 2025
 

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MASCOTS

Swallows mascot Tsubakuro performs during a game at Jingu Stadium in June 2023.
BASEBALL / Japanese Baseball
Feb 21, 2025
Swallows employee who portrayed popular mascot Tsubakuro dies
Tsubakuro became a ubiquitous presence at Jingu Stadium after his debut in 1994.
Stuffed toys of Custom-kun, an official mascot character of Japan customs, and a birthday cake made by a customs official depicting the character
JAPAN
Jan 26, 2025
Japan customs character goods to go on sale
The Finance Ministry hopes that selling character goods such as stuffed toys and stationery will make customs more familiar to people.
Former Prime Minister Fumio Kishida accepts a gift of 'dekopon' citruses, a specialty product and symbol of Kumamoto Prefecture, from Kumamon, itself a mascot and instantly recognizeable symbol of the region.
COMMUNITY / Voices / FOREIGN AGENDA
Oct 28, 2024
Japan’s ‘meibutsu’-industrial complex is a wonder to behold
If you name a Japanese prefecture, many locals will instantly be able to tell you something that the region is famous for or a product synonymous with that area.
Japan Times
SOCCER / J. League
Jul 11, 2023
How a 'Muppets' artist became a part of J. League mascot history
Among American writer Guy Gilchrist's achievements over a career that has spanned more than 40 years is the creation of Shimizu S-Pulse mascot Pul-chan.
Japan Times
OLYMPICS
Nov 15, 2022
Cap that symbolizes French republic chosen as Paris 2024 mascot
Organizers expect toys representing the mascots to generate 'between 20% and 25%' of merchandising revenue.
Japan Times
BUSINESS / Economy
Sep 6, 2022
Kumamoto turns to trusty mascot Kumamon for post-COVID tourism boost
Authorities are developing bear-themed attractions across the region, betting they will spur an influx of overseas visitors when some of the world's strictest border restrictions ease.
Japan Times
JAPAN / Media / Japan Pulse
Oct 2, 2021
The bike safety campaign that backfired
The Chiba Prefectural Police hoped an animated avatar would help with bicycle safety but wound up wading into a long-running debate over misogyny.
Japan Times
BUSINESS
Jul 28, 2021
The Olympic mascots aren’t winning any medals
Before the pandemic, the Japanese designer who created the Olympic and Paralympic mascots predicted that they would become the 'face of the Games.” It hasn't quite turned out that way.
Japan Times
LIFE / 2010S: DECADE IN REVIEW,2010s: Decade in review
Nov 7, 2019
Mascots: The secret weapon in Japan's soft power arsenal
What makes a good mascot? It used to be that being cute was enough, but 'yuru-kyara' in the 2010s needed storylines and Instagram followings if they want to make a mark.
JAPAN
Nov 4, 2019
Chubby Nagano Prefecture bear beats nearly 800 other characters to win annual mascot competition
Arukuma, a chubby, green-colored bear wearing a red hood in the shape of an apple around its face and head, was the winner of a high-profile annual contest held in the city of Nagano on Sunday.
JAPAN / Media / Japan Pulse
May 25, 2019
Susaki mascot Chiitan runs afoul of Twitter's social media rules
Chiitan the otter was riding high this spring. After becoming one of the most popular characters in the country thanks to its chaotic online behavior, Chiitan started appearing everywhere in the media.
Japan Times
JAPAN / Regional voices: Chubu
Mar 11, 2019
Have Japan's yuru-kyara reached critical mass? Minds behind the mascots discuss
Over the past few decades, towns, cities and prefectures throughout Japan have been churning out mascots to represent and promote themselves, resulting in an annual contest, the Yuru-kyara Grand Prix, that has come to symbolize their popularity.
Japan Times
JAPAN / Media / Japan Pulse
Nov 24, 2018
Kaparu's victory in 2018 mascot awards gives Saitama a reason to shine
The Yuru-kyara (Promotional Mascot) Grand Prix in Japan has become one of the internet’s most anticipated events of the year. The 2018 edition lived up to expectations, and even featured a little voting drama. In the end, the city of Shiki’s Kaparu captured the crown.
Yen advances past ¥150 per dollar as BOJ rate-hike bets ramp up
The Japanese currency climbed as much as 1% to ¥149.95 against the dollar on Thursday, a level it hasn’t touched since Dec. 9.
Japan release of Shiori Ito's documentary in limbo
Shiori Ito, who won a civil suit over a rape case against a TV reporter, in 2018. Her former lawyers claim her documentary includes footage used without the consent of sources.
Japan's Prince Hisahito to hold first news conference on March 3
Prince Hisahito heads to greet the Emperor and Empress on the occasion of his 18th birthday in Tokyo on Sep. 6.
LDP and opposition lock horns over Japan budget
Prime Minister Shigeru Ishiba in parliament on Friday
Japanese panel seeks to tighten screening of new universities
Education minister Toshiko Abe (right) receives a report on higher education from an advisory panel on Friday.
As Ukraine rift emerges, Kyiv's envoy says Japan must take on bigger global role
Ukrainian Ambassador to Japan Sergiy Korsunsky speaks during an interview at the Ukrainian Embassy in Tokyo on Monday.
Japan release of Shiori Ito's documentary in limbo
Shiori Ito, who won a civil suit over a rape case against a TV reporter, in 2018. Her former lawyers claim her documentary includes footage used without the consent of sources.
Abdul Hakim Sani Brown ready to sprint past Paris disappointment
Abdul Hakim Sani Brown (center) runs during a 100-meter heat at the Paris Olympics on Aug. 3, 2024.
What is the ceiling for sumo’s newest yokozuna?
Newly promoted grand champion Hoshoryu (center) performs a dedication ceremony at Meiji Shrine in Tokyo on Jan. 31.
‘Yasuko, Songs of Days Past’ puts overlooked star in the spotlight
“Yasuko, Songs of Days Past” centers on a real-life love triangle between poet Chuya Nakahara (Taisei Kido, left), actor Yasuko Hasegawa (Suzu Hirose, center) and literary critic Hideo Kobayashi (Masaki Okada).

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Tokyo Koon stands at the forefront of tackling the so-called 2025 issue, also known as the “Magnetic Tape Alert.”
The race to save 20th-century history
By Alex K.T. Martin

SUSTAINABLE JAPAN

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