Tag - mascots

 
 

MASCOTS

Former Prime Minister Fumio Kishida accepts a gift of 'dekopon' citruses, a specialty product and symbol of Kumamoto Prefecture, from Kumamon, itself a mascot and instantly recognizeable symbol of the region.
COMMUNITY / Voices / FOREIGN AGENDA
Oct 28, 2024
Japan’s ‘meibutsu’-industrial complex is a wonder to behold
If you name a Japanese prefecture, many locals will instantly be able to tell you something that the region is famous for or a product synonymous with that area.
Japan Times
SOCCER / J. League
Jul 11, 2023
How a 'Muppets' artist became a part of J. League mascot history
Among American writer Guy Gilchrist's achievements over a career that has spanned more than 40 years is the creation of Shimizu S-Pulse mascot Pul-chan.
Japan Times
OLYMPICS
Nov 15, 2022
Cap that symbolizes French republic chosen as Paris 2024 mascot
Organizers expect toys representing the mascots to generate 'between 20% and 25%' of merchandising revenue.
Japan Times
BUSINESS / Economy
Sep 6, 2022
Kumamoto turns to trusty mascot Kumamon for post-COVID tourism boost
Authorities are developing bear-themed attractions across the region, betting they will spur an influx of overseas visitors when some of the world's strictest border restrictions ease.
Japan Times
JAPAN / Media / Japan Pulse
Oct 2, 2021
The bike safety campaign that backfired
The Chiba Prefectural Police hoped an animated avatar would help with bicycle safety but wound up wading into a long-running debate over misogyny.
Japan Times
BUSINESS
Jul 28, 2021
The Olympic mascots aren’t winning any medals
Before the pandemic, the Japanese designer who created the Olympic and Paralympic mascots predicted that they would become the 'face of the Games.” It hasn't quite turned out that way.
Japan Times
LIFE / 2010S: DECADE IN REVIEW,2010s: Decade in review
Nov 7, 2019
Mascots: The secret weapon in Japan's soft power arsenal
What makes a good mascot? It used to be that being cute was enough, but 'yuru-kyara' in the 2010s needed storylines and Instagram followings if they want to make a mark.
JAPAN
Nov 4, 2019
Chubby Nagano Prefecture bear beats nearly 800 other characters to win annual mascot competition
Arukuma, a chubby, green-colored bear wearing a red hood in the shape of an apple around its face and head, was the winner of a high-profile annual contest held in the city of Nagano on Sunday.
JAPAN / Media / Japan Pulse
May 25, 2019
Susaki mascot Chiitan runs afoul of Twitter's social media rules
Chiitan the otter was riding high this spring. After becoming one of the most popular characters in the country thanks to its chaotic online behavior, Chiitan started appearing everywhere in the media.
Japan Times
JAPAN / Regional voices: Chubu
Mar 11, 2019
Have Japan's yuru-kyara reached critical mass? Minds behind the mascots discuss
Over the past few decades, towns, cities and prefectures throughout Japan have been churning out mascots to represent and promote themselves, resulting in an annual contest, the Yuru-kyara Grand Prix, that has come to symbolize their popularity.
Japan Times
JAPAN / Media / Japan Pulse
Nov 24, 2018
Kaparu's victory in 2018 mascot awards gives Saitama a reason to shine
The Yuru-kyara (Promotional Mascot) Grand Prix in Japan has become one of the internet’s most anticipated events of the year. The 2018 edition lived up to expectations, and even featured a little voting drama. In the end, the city of Shiki’s Kaparu captured the crown.
CULTURE / Entertainment news
Nov 19, 2018
Saitama city's Kaparu beats out organized voting to win grand prix title at annual mascot contest
Kaparu from Shiki, a city in Saitama Prefecture, won the 2018 Yuru-kyara Grand Prix (Soft Character Grand Prix) title in the regional division on Sunday.
Japan Times
CULTURE / CULTURE NOTES
Sep 13, 2018
Could Domo-kun at 20 mean Domo-kun 2.0?
Whatever happened to Domo-kun, the furry brown monster with the jagged maw? When I first got to Japan I used to see him everywhere. Now Chiitan, the masochistic Otter who reps the city of Susaki in Kochi Prefecture, stacks my social media feeds with memes, and Unari-kun, from Narita, is the current reigning...

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Yasuyuki Yoshida stirs a brew in a fermentation tank at his brewery in Hakusan.
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