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November 25, 2024
 

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MARKETING

Japan Times
JAPAN / CHUBU CONNECTION
Jul 18, 2014
Magazine draws attention to small firms' products overseas
Young owners of small and midsize businesses from Chubu and other regions are publishing their own English magazine, Indexrights, to market their products abroad.
Japan Times
BUSINESS
Dec 28, 2013
Cracking the feminist psyche, wallet
On the evening of Dec. 19, a Pantene commercial ran on U.S. television that skirted all the formal avenues of parent company Procter & Gamble's typical advertising process. Storyboards weren't pored over in P&G's Cincinnati headquarters. Average Americans didn't provide feedback in consumer research...
Japan Times
JAPAN / Media / Japan Pulse
Jul 4, 2013
Marketing that enters your brain through your nose
The nose knows what it wants, and cutting-edge marketing experts want a piece of the olfactory action.
LIFE / Food & Drink / Japan Pulse
Sep 10, 2012
Today's J-blip: Gari Gari Kun corn soup ice pop sold out in three days
Japan reeeally has a soft spot for corn soup.
Japan Times
JAPAN / Media / Japan Pulse
Mar 30, 2012
Streamlined offerings from new adult anime titles
The packages get a little smaller for adult anime.
Japan Times
JAPAN / Media / Japan Pulse
Oct 6, 2011
Cola Lemon KitKat? Let's take a vote on that
What? Companies are actually letting consumers choose what they want to be sold? Yes, it's true.
EDITORIALS
Jul 21, 2011
A Nadeshiko moment
Nadeshiko Japan won the Women's World Cup by defeating the heavily favored United States on Sunday in Frankfurt. It was a great feat. Japan's women's national team became the first Japanese as well as the first Asian team to become the World Cup winner, irrespective of men's or women's soccer.
Japan Times
JAPAN / Media / Japan Pulse
Dec 31, 2010
Trends in Japan 2010: Twitter
It wasn't exactly love at first sight between Japan and the little blue bird, but by 2010, practically everyone was a-twitter.
Japan Times
JAPAN / Media / Japan Pulse
Sep 22, 2010
Daily deal sites tap into buying power in numbers
Flash marketing + group discounts a la Groupon catch in a big way with Japan's savvy shoppers.
JAPAN / Media / Japan Pulse
Oct 22, 2009
Japanese agency projects their message well
Nikon COOLPIX S100pj projects its features loud and clearly with the Helicopter Boyz promo.
JAPAN / Media / Japan Pulse
Oct 6, 2009
3D marketing in motion
Turning 2D into 3D on the fly, Motion Portrait is the dream toy of today's viral campaigns.
Taiwan stuns Samurai Japan to capture Premier12 title
Japan starter Shosei Togo reacts after allowing a three-run home run against Taiwan in the fifth inning of the Premier12 final on Sunday.
Woman dies after train collides with car in Tochigi
A Moka Railway train car
Japan beats Taiwan ahead of rematch in Premier12 final
Keita Sano celebrates with his teammates after scoring on Kotaro Kiyomiya's two-run triple against Taiwan during their Premier12 game at Tokyo Dome on Saturday.
Tokyo’s newest three-star chef wants ‘harmony across every detail’
British-born Daniel Calvert earned his third Michelin star last month — a stunning achievement considering his restaurant, Sezanne, has only been open for just over three years.
'Kohaku' still matters for J-pop bragging rights
Emerging Gen Z J-pop group ME:I will perform on this year's "Kohaku Uta Gassen," national broadcaster NHK’s New Year's Eve spectacle.
Tokyo’s newest three-star chef wants ‘harmony across every detail’
British-born Daniel Calvert earned his third Michelin star last month — a stunning achievement considering his restaurant, Sezanne, has only been open for just over three years.
133-year-old Kyushu railway station remains to be partially preserved
The remains of the original Moji Station in Kitakyushu
After Shohei Ohtani bump, Iwate ironware maker sees brighter future
Kaito Kikuchi's decision to send superstar Shohei Ohtani one of his company's traditional ironware tea kettles has paid off with a surge of interest from general consumers.
Shohei Ohtani wins National League MVP award
Shohei Ohtani celebrates after hitting a three-run home run against the Padres during the National League Division Series at Dodger Stadium in Los Angeles last month.
The slow-burn success of ‘A Samurai in Time’
A 19th-century warrior gets struck by lightning and wakes to find himself in 21st-century Kyoto in Junichi Yasuda’s surprise hit “A Samurai in Time.”

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Totopa in Tokyo’s Shinjuku Ward was picked by consultants TTNE as the best sauna of the year.
Japan’s sauna movement: Relax, refresh, repeat
By Greg Dvorak

SUSTAINABLE JAPAN

mission sustainability vol.12 : Kose Corp.Kose takes pride in creating beauty in the world
mission sustainability vol.12 : Kose Corp.Kose takes pride in creating beauty in the world

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