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November 25, 2024
 

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MARKETING

Japan Times
JAPAN / Crime & Legal
Nov 29, 2022
Two more firms raided over alleged bid-rigging in Tokyo Olympics test events
Investigators from the Tokyo District Public Prosecutors Office and the Fair Trade Commission jointly searched advertising agency ADK Marketing Solutions and production company Dentsu Live.
Japan Times
LIFE / Style & Design
Jun 13, 2022
How fashion giants recast plastic as good for the planet
An explosion in the use of inexpensive, petroleum-based materials has transformed the fashion industry, aided by the successful rebranding of synthetic materials into hip alternatives.
Japan Times
MORE SPORTS
Jan 6, 2021
NHL sells division naming rights to corporate sponsors
The National Hockey League, which took a revenue hit last year due to the COVID-19 outbreak, said on Tuesday it has sold the naming rights to its divisions for the first time.
Japan Times
JAPAN / Media / BIG IN JAPAN
Dec 19, 2020
Dissecting Japan's hit products of 2020
While many popular items in 2020 were related to the COVID-19 pandemic, a few surprises attracted attention.
Japan Times
BASKETBALL / NBA
Dec 18, 2020
Social slam dunk: Washington Wizards scoring high with Japanese media strategy
The club has capitalized on Rui Hachimura's first season with localized content that has generated enthusiasm in Japan and drawn praise from NBA officials.
Japan Times
BASEBALL / Japanese Baseball
Aug 21, 2020
Airing games in U.S. only first step in Pacific League's plan to take Japanese baseball abroad
For a nation so famous for its baseball exports — from Hideo Nomo to Shohei Ohtani — Japan hasn’t done a very good job at promoting Nippon Professional Baseball outside its own borders.
Japan Times
SPORTS
Aug 23, 2019
SportsPro names Naomi Osaka the world's most marketable athlete for 2019
Tennis star Naomi Osaka's tops the chart for the "World's 50 Most Marketable Athletes 2019," which was released by SportsPro on Tuesday.
Japan Times
JAPAN
Jul 28, 2019
Cloudiest Tokyo summer in 129 years leaves Japan's retailers hurting
The unusually long and cool rainy season has dampened demand for apparel, furniture and other goods, with some retailers reporting steep drops in sales of merchandise.
Japan Times
BUSINESS
Jul 22, 2019
Uniqlo operator apologizes for saying South Korea boycott won't last long
Japan's largest clothing maker Fast Retailing Co. issued an apology on its Korean website for remarks that angered Korean customers amid the trade spat between Japan and South Korea.
BUSINESS
Jul 9, 2019
Japan grants certification for first time to 'information banks'
The Information Technology Federation of Japan has certified FeliCa Pocket Marketing Inc. and Sumitomo Mitsui Trust Bank as "information banks" to allow companies to use personal data for business purposes.
Japan Times
SOCCER / J. League
Dec 21, 2018
J. League touts star power and digital marketing developments
For fans of the J. League, there is perhaps no date more anticipated than the opening day of the season.
Japan Times
JAPAN / Media / BIG IN JAPAN
Dec 15, 2018
Namie Amuro tops Nikkei Marketing Journal's list of 2018's most popular products and services
Described in its choice for the year's yokozuna (grand champion) as dasa-kakoyosa — something that's behind the times, but cool nonetheless — entertainer Namie Amuro appeared at the top of the Nikkei Marketing Journal's 48th annual Hitto Shohin Banzuke (ranking of hit products) on Dec. 5.
Japan Times
BUSINESS / Companies
Nov 8, 2018
Starbucks to speed up digital services roll-out, CEO says during visit to Japan
Starbucks plans to accelerate the roll out of digital services in Japan by introducing preorders and deliveries via smartphones, as well as cashless payments, visiting CEO Kevin Johnson said Thursday.
Japan Times
WORLD / Politics
Jul 13, 2018
Soccer's World Cup detoxifies Russia's global brand
When the last fan files out of Moscow's Luzhniki stadium on Sunday after the soccer World Cup final, Vladimir Putin can bask in the knowledge that his objective for the tournament has been met: Russia has, for now at least, been re-branded.
Japan Times
BUSINESS / FOCUS
Jul 4, 2018
With stunts and viral videos, more brands turn to social media 'influencer' marketing
This spring, Pernod Ricard SA's Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea.
Japan Times
COMMENTARY / World
Nov 19, 2017
The upgrade myth
The latest isn't always the greatest when it comes to technology.
Japan Times
BUSINESS
Aug 19, 2016
New think tank in Japan offers tips on LGBT awareness, market potential
As the nation slowly turns its eye to the concerns and needs of lesbian, gay, bisexual and transgender people, more companies are starting to respect sexual minorities as employees as well as consumers.
Japan Times
CULTURE / Film
Dec 18, 2015
A promotional force to be reckoned with
'Star Wars' mania has hit a fever pitch in Japan as one cannot go anywhere without seeing merchandise or advertisements for the new movie, the long-awaited seventh installment in the series. Here are just a few of the out-of-this-world merchandise and promotions for 'The Force Awakens.'
JAPAN / Media / Japan Pulse
Oct 21, 2015
Warning: This viral video of high school girls might make you blush
Taiwan stuns Samurai Japan to capture Premier12 title
Japan starter Shosei Togo reacts after allowing a three-run home run against Taiwan in the fifth inning of the Premier12 final on Sunday.
Woman dies after train collides with car in Tochigi
A Moka Railway train car
Japan beats Taiwan ahead of rematch in Premier12 final
Keita Sano celebrates with his teammates after scoring on Kotaro Kiyomiya's two-run triple against Taiwan during their Premier12 game at Tokyo Dome on Saturday.
Tokyo’s newest three-star chef wants ‘harmony across every detail’
British-born Daniel Calvert earned his third Michelin star last month — a stunning achievement considering his restaurant, Sezanne, has only been open for just over three years.
'Kohaku' still matters for J-pop bragging rights
Emerging Gen Z J-pop group ME:I will perform on this year's "Kohaku Uta Gassen," national broadcaster NHK’s New Year's Eve spectacle.
Tokyo’s newest three-star chef wants ‘harmony across every detail’
British-born Daniel Calvert earned his third Michelin star last month — a stunning achievement considering his restaurant, Sezanne, has only been open for just over three years.
133-year-old Kyushu railway station remains to be partially preserved
The remains of the original Moji Station in Kitakyushu
After Shohei Ohtani bump, Iwate ironware maker sees brighter future
Kaito Kikuchi's decision to send superstar Shohei Ohtani one of his company's traditional ironware tea kettles has paid off with a surge of interest from general consumers.
Shohei Ohtani wins National League MVP award
Shohei Ohtani celebrates after hitting a three-run home run against the Padres during the National League Division Series at Dodger Stadium in Los Angeles last month.
The slow-burn success of ‘A Samurai in Time’
A 19th-century warrior gets struck by lightning and wakes to find himself in 21st-century Kyoto in Junichi Yasuda’s surprise hit “A Samurai in Time.”

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Construction takes place on the Takanawa Gateway Convention Center in Tokyo, slated to open in 2025.
A boom for business tourism in Japan?
By Kathryn Wortley

SUSTAINABLE JAPAN

The celebrated artist ‘updating’ the kimono
The celebrated artist ‘updating’ the kimono

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