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December 27, 2024
 

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MARKETING

JAPAN / Crime & Legal
Nov 29, 2022
Two more firms raided over alleged bid-rigging in Tokyo Olympics test events
Investigators from the Tokyo District Public Prosecutors Office and the Fair Trade Commission jointly searched advertising agency ADK Marketing Solutions and production company Dentsu Live.
Japan Times
LIFE / Style & Design
Jun 13, 2022
How fashion giants recast plastic as good for the planet
An explosion in the use of inexpensive, petroleum-based materials has transformed the fashion industry, aided by the successful rebranding of synthetic materials into hip alternatives.
Japan Times
MORE SPORTS
Jan 6, 2021
NHL sells division naming rights to corporate sponsors
The National Hockey League, which took a revenue hit last year due to the COVID-19 outbreak, said on Tuesday it has sold the naming rights to its divisions for the first time.
JAPAN / Media / BIG IN JAPAN
Dec 19, 2020
Dissecting Japan's hit products of 2020
While many popular items in 2020 were related to the COVID-19 pandemic, a few surprises attracted attention.
Japan Times
BASKETBALL / NBA
Dec 18, 2020
Social slam dunk: Washington Wizards scoring high with Japanese media strategy
The club has capitalized on Rui Hachimura's first season with localized content that has generated enthusiasm in Japan and drawn praise from NBA officials.
BASEBALL / Japanese Baseball
Aug 21, 2020
Airing games in U.S. only first step in Pacific League's plan to take Japanese baseball abroad
For a nation so famous for its baseball exports — from Hideo Nomo to Shohei Ohtani — Japan hasn’t done a very good job at promoting Nippon Professional Baseball outside its own borders.
Japan Times
SPORTS
Aug 23, 2019
SportsPro names Naomi Osaka the world's most marketable athlete for 2019
Tennis star Naomi Osaka's tops the chart for the "World's 50 Most Marketable Athletes 2019," which was released by SportsPro on Tuesday.
JAPAN
Jul 28, 2019
Cloudiest Tokyo summer in 129 years leaves Japan's retailers hurting
The unusually long and cool rainy season has dampened demand for apparel, furniture and other goods, with some retailers reporting steep drops in sales of merchandise.
Japan Times
BUSINESS
Jul 22, 2019
Uniqlo operator apologizes for saying South Korea boycott won't last long
Japan's largest clothing maker Fast Retailing Co. issued an apology on its Korean website for remarks that angered Korean customers amid the trade spat between Japan and South Korea.
BUSINESS
Jul 9, 2019
Japan grants certification for first time to 'information banks'
The Information Technology Federation of Japan has certified FeliCa Pocket Marketing Inc. and Sumitomo Mitsui Trust Bank as "information banks" to allow companies to use personal data for business purposes.
SOCCER / J. League
Dec 21, 2018
J. League touts star power and digital marketing developments
For fans of the J. League, there is perhaps no date more anticipated than the opening day of the season.
JAPAN / Media / BIG IN JAPAN
Dec 15, 2018
Namie Amuro tops Nikkei Marketing Journal's list of 2018's most popular products and services
Described in its choice for the year's yokozuna (grand champion) as dasa-kakoyosa — something that's behind the times, but cool nonetheless — entertainer Namie Amuro appeared at the top of the Nikkei Marketing Journal's 48th annual Hitto Shohin Banzuke (ranking of hit products) on Dec. 5.
Japan Times
BUSINESS / Companies
Nov 8, 2018
Starbucks to speed up digital services roll-out, CEO says during visit to Japan
Starbucks plans to accelerate the roll out of digital services in Japan by introducing preorders and deliveries via smartphones, as well as cashless payments, visiting CEO Kevin Johnson said Thursday.
Japan Times
WORLD / Politics
Jul 13, 2018
Soccer's World Cup detoxifies Russia's global brand
When the last fan files out of Moscow's Luzhniki stadium on Sunday after the soccer World Cup final, Vladimir Putin can bask in the knowledge that his objective for the tournament has been met: Russia has, for now at least, been re-branded.
Japan Times
BUSINESS / FOCUS
Jul 4, 2018
With stunts and viral videos, more brands turn to social media 'influencer' marketing
This spring, Pernod Ricard SA's Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea.
Japan Times
COMMENTARY / World
Nov 19, 2017
The upgrade myth
The latest isn't always the greatest when it comes to technology.
Japan Times
BUSINESS
Aug 19, 2016
New think tank in Japan offers tips on LGBT awareness, market potential
As the nation slowly turns its eye to the concerns and needs of lesbian, gay, bisexual and transgender people, more companies are starting to respect sexual minorities as employees as well as consumers.
Japan Times
CULTURE / Film
Dec 18, 2015
A promotional force to be reckoned with
'Star Wars' mania has hit a fever pitch in Japan as one cannot go anywhere without seeing merchandise or advertisements for the new movie, the long-awaited seventh installment in the series. Here are just a few of the out-of-this-world merchandise and promotions for 'The Force Awakens.'
JAPAN / Media / Japan Pulse
Oct 21, 2015
Warning: This viral video of high school girls might make you blush
Human error caused JAL jet collision at Haneda Airport: safety board
The wreckage of a Japan Airlines plane after a collision with a Japan Coast Guard aircraft, at Haneda Airport in Tokyo on Jan. 5, three days after the crash.
Japan Airlines reports cyberattack on system, impacting flights
Japan Airlines jets at Tokyo's Haneda Airport in August. On Thursday, JAL announced its systems had been targeted in a cyberattack.
Government plans to sell more JGBs for first time in four years, draft shows
The latest sale plan of Japanese government bonds reflects the government's efforts to fill a huge hole left by the BOJ's diminishing presence in the JGB market.
Japan and China to continue delicate diplomatic dance in 2025
Prime Minister Shigeru Ishiba shakes hands with Chinese leader Xi Jinping on Nov. 15 during their meeting on the sidelines of the Asia-Pacific Economic Cooperation summit in Lima.
Azerbaijan Airlines plane crashes in Kazakhstan, killing 38
In this handout picture released by Kazakhstan's emergency situations ministry, emergency specialists work at the crash site of an Azerbaijan Airlines passenger jet near the western Kazakh city of Aktau on Dec. 25.
Step into ukiyo-e: A digital journey through Japan’s traditional art form
"Ukiyoe Immersive Art Exhibition" includes an installation of Katsushika Hokusai’s “The Great Wave off Kanagawa.”
High levels of PFAS found in water from 44 private suppliers across Japan
The Self-Defense Forces facilities are believed to have become sources of PFAS contamination because they used firefighting foam containing the toxic chemicals in the past.
For baseball fans, 2024 brought The Summer of Shohei Ohtani
Dodgers designated hitter Shohei Ohtani reacts to a standing ovation from fans after hitting his 50th home run of the season, against the Marlins in Miami on Sept. 19.
Trump's Pentagon policy pick pushed for Japan to spend 3% of GDP on defense
Elbridge Colby (center) speaks at the Threat and the Strategy panel during the Air Force Association Air, Space and Cyber Conference in National Harbor, Maryland, in September 2019.
A brief history of ‘osechi ryōri,' Japan's edible tradition for the new year
Japan's traditional New Year cuisine has a long history, though modern developments have led to slight changes in the way things work.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Visitors to Kyoto walk along a street near Kiyomizu Temple in April. A popular tourist spot, Kyoto has seen what locals feel to be an overwhelming amount of tourists in 2024.
Is Japan ready for 60 million tourists?
By Kathryn Wortley

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