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JNTO

Tourists from the United States pose for a photo as they take part in a Japanese swordsmanship experience in Tokyo in September.
JAPAN / Society
Oct 16, 2024
Visitors to Japan in January-September top last year's total
Some 26.88 million foreign visitors arrived in Japan in the first nine months of this year, compared with 25.07 million in the whole of 2023.
The introduction of a two-tier pricing system which charges foreign tourists more than local residents is being considered at Himeji Castle in Hyogo Prefecture.
JAPAN
Aug 22, 2024
More Japan tourist hot spots consider two-tier pricing system
However, experts have warned that the system may lead to discrimination if it is not carefully thought out.
Visitors walk through the Hozomon Gate as they visit Sensoji temple in Tokyo earlier this month.
JAPAN / Society
Aug 21, 2024
Japan sees record number of visitors for second straight month
The estimated number of tourists visiting Japan surged 41.9% from a year earlier to 3,292,500 in July, hitting a second-straight monthly high.
Tourists in Kyoto on Saturday. Japan saw a record 3.08 million foreign visitors in March.
JAPAN / Society
Apr 17, 2024
Inbound tourism numbers hit record high, with Japan set to achieve 2025 goal
The nation welcomed a record 3.08 million foreign visitors in March, surpassing the previous high of 2.99 million from July 2019.
Beijing-based Chinese influencer Chang Feifei has taken on many jobs to promote travel destinations in Japan, including from Universal Studios Japan and the Hankyu and Hanshin department stores.
BUSINESS / FOCUS
Mar 28, 2024
Influencers — Japan’s secret weapon to promote niche tourism spots
Followers' trust in — and reliance on — social media for travel info, even when the content is sponsored, is a key factor.
Sensoji Temple, a popular tourist location, in Tokyo on Jan. 18
JAPAN / Society
Jan 26, 2024
Japan aims to direct Asian tourists to places less traveled
The tourism body is attempting to direct visitors to places outside Tokyo in order to prevent over-tourism, specifically by appealing to “light repeaters.”
Japan Times
JAPAN
Jun 25, 2018
Host city reps for Rugby World Cup brainstorm ways to draw tourists to Japan
Representatives of the 12 cities hosting matches for Rugby World Cup in 2019 met in Tokyo for the first time Monday to discuss ways to draw fans to their tourist spots during the 44-day sporting event.
Japan Times
JAPAN
Feb 6, 2018
Japan Tourism Agency aims to draw more Western tourists amid boom in Asian visitors
The Japan Tourism Agency launched a new digital advertising campaign Tuesday in a bid to draw more tourists from Western countries, a demographic that has failed to keep pace with Asian tourists who have flocked to Japan in recent years.
Japan Times
JAPAN
Oct 4, 2017
Japan tourism group builds social media presence with new Instagram account
The Japan National Tourism Organization is finally turning to Instagram to attract overseas travelers amid an unprecedented tourism boom.
Japan Times
JAPAN
Mar 30, 2016
Japan doubles overseas tourist target for 2020
The government boldly raises its goal for annual inbound tourists by 2020 to 40 million.
Japan Times
JAPAN
Mar 7, 2016
Japan lists medical facilities suitable for foreign tourists
With tourism hitting all-time highs, the Japan Tourism Agency has compiled a list of medical institutions that are particularly suited for non-Japanese patients.

Longform

Construction takes place on the Takanawa Gateway Convention Center in Tokyo, slated to open in 2025.
A boom for business tourism in Japan?