Tag - gyaru

 
 

GYARU

Gyaru Daijin poses in the city of Oita. Now a staffer at CGO.com, she has worked at Tenjin Core, a recently closed commercial complex in the city of Fukuoka that features gyaru fashion.
JAPAN / Society / Regional Voices: Kyushu
Jun 24, 2024
‘Gyaru’ culture makes comeback as businesses aim to loosen up meetings
The subculture is attracting attention as a way to make unproductive meetings and boring presentations more interactive and flexible.
Japan Times
LIFE / Style & Design
Jul 22, 2018
Now that's ironic: Untrendy fashion trends
Japanese street style can't help looking back to all those things you thought would never come into fashion.
Japan Times
CULTURE / Books / ESSENTIAL READING FOR JAPANOPHILES
Dec 28, 2013
Snakes and Earrings
Take a walk through Tokyo's Shibuya or Shinjuku shopping districts and you'll soon notice the streets are filled with a certain kind of girl — stylishly dressed, sassy, with heavy makeup and dyed brown or blond hair. These are gyaru, and to get a peek inside their world, "Snakes and Earrings" is a...
Japan Times
LIFE / Language / BILINGUAL
Aug 4, 2013
The latest gyaru-go: The top 10 words for gals on the go
The other day, I overheard two gyaru (ギャル, gals, i.e., fashion-conscious girls) talking, but I had no idea what they were saying.
Japan Times
LIFE / Digital / Japan Pulse
Dec 1, 2010
Charismatic shop assistants are back in style
The returning popularity of store staff blogs show that strategic charisma can go a long way toward good PR and sales.
Japan Times
JAPAN / Media / Japan Pulse
Sep 30, 2010
Free lunch? Coming right up
Ajinomoto follows the free philosophy and opens Dashi Cafe, where you can dine on miso soup and rice balls for no charge.
Japan Times
JAPAN / Media / Japan Pulse
Jun 21, 2010
Gyaru get cooking
Ajinomoto takes gyaru mamas seriously and targets this demographic with a cooking site for mobile phones.

Longform

Sociologist Gracia Liu-Farrer argues that even though immigration doesn't figure into Japan's autobiography, it is more of a self-perception than a reality.
In search of the ‘Japanese dream’