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February 12, 2025
 

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COOL X

Japan Times
CULTURE / Books
Dec 5, 2022
Forget 'Cool Japan,' just make it your Japan
'Cool Japan' ambassador and critic Benjamin Boas reimagines efforts to promote the nation's brand abroad in his new book, “From u2018Cool Japan' to u2018Your Japan.'”
CULTURE / Longform
May 31, 2021
Cool Japan campaign at a crossroads 10 years after setting sights abroad
The government-funded initiative's future looks uncertain given its mixed results so far in promoting Japanese culture overseas.
BUSINESS
May 1, 2018
Japan's retailers hope to boost sales by capitalizing on Cool Biz
With temperatures soaring higher than average this year, retailers are hoping to boost sales of apparel by capitalizing on the government's annual Cool Biz campaign, which started Tuesday.
Japan Times
LIFE / Lifestyle
Jul 22, 2017
How not to create a stink at the office
More domestic companies are taking the issue of unpleasant odors in the workplace seriously.
Japan Times
LIFE / Language / MORNING ENGLISH
May 22, 2017
Let's discuss Cool Biz
The thermostat setting of 28 degrees recommended by the Cool Biz energy-saving campaign is stirring controversy among top government officials.
Japan Times
CULTURE / Film / Wide Angle
Apr 20, 2017
Japan, take pride in 'Your Name.'
Two weeks ago, the United States' box office saw a surprising animated feature take the top spot and generate large amounts of discussion — and memes — on social media.
Japan Times
JAPAN / Media / MEDIA MIX
Apr 1, 2017
What, if anything, makes Japan unique?
In February, American comedian Atsugiri Jason remarked on a Fuji TV talk show that one of the "demerits" of being a foreign TV personality in Japan is that he can't publicly say he thinks those aspects of Japanese culture which Japanese people believe are "uniquely amazing" are not, in fact, uniquely...
LIFE / Language / COMMUNICATION CUES
May 30, 2016
Cool Biz energy-saving campaign kicks off
The government has kicked off its annual Cool Biz campaign, during which workers are encouraged to dress more casually to help reduce energy use.
Japan Times
CULTURE
Apr 24, 2016
'Cool Japan' needs to listen to its target market
As far as awards ceremonies go, the Sugoi Japan Awards were a fairly flashy affair. Held on March 22, the prizes recognized recent titles in anime, manga and fiction that an online poll of Japanese fans wanted to do well overseas.
Japan Times
JAPAN / Media / BIG IN JAPAN
Apr 16, 2016
Can Japan make itself great again by 2050?
The bad news is, Japan is beset by seemingly insoluble problems. The good news is the word "seemingly." No nation whose rise to economic superpowerdom began a bare decade after being bombed to rubble in history's most destructive war will ever find anything truly "insoluble." Japan will astonish us yet....
Japan Times
CULTURE / Music
Apr 3, 2016
Japan's indie acts make an impact in New York without the help of 'Cool Japan'
Music industry extravaganza South by Southwest (SXSW) is over and, as always, some of the Japanese acts were able to make it to New York while they were in the country.
Japan Times
CULTURE / Music
Jan 31, 2016
Kyary ride does its part for 'Cool Japan'
"Cool Japan Heats Up" declares a sign welcoming visitors to an area of Universal Studios Japan (USJ) devoted to the country's hottest pop culture exports.
Japan Times
LIFE / Language / BILINGUAL
Nov 30, 2015
From 'samurai' to 'Hello Kitty,' search data show how the world's view of Japan has changed
Analytics data suggest Japan is better known abroad as the land of Hello Kitty than as a country full of swaggering samurai and mincing geisha.
Japan Times
CULTURE / Music / STRANGE BOUTIQUE
Nov 27, 2015
The complexities of living too close to Tokyo
While traveling in the northeastern part of Japan last month, I was struck by the way quirky, alternative and avant-garde music carves out a space for itself in parts of the country that are isolated from the major cultural centers.
Nippon Steel goes quiet after U.S. Steel deal seemingly nixed for good
On Sunday, U.S. President Donald Trump told reporters that U.S. Steel would remain American.
Mao Asada sets out to safeguard the future of Japanese skating
"I hope skaters who train here will go on to shine on the world stage," Olympic silver medalist Mao Asada told the Japan Times at Mao Rink Tachikawa Tachihi, a skating rink in Tachikawa, Tokyo, whose establishment she was involved in, on Jan. 28.
Trump sets 25% tariffs on steel and aluminum, heightening trade war
U.S. President Donald Trump holds a signed executive order on tariffs on aluminum imports in Washington on Monday.
How giving chocolates on Valentine’s Day is evolving in Japan
Giving out courtesy chocolates to coworkers on Valentine's Day is becoming obsolete.
Japan exploring drone production capabilities for military aid program
An unmanned Hamadori drone developed by Japanese company Space Entertainment Laboratory and equipped with various sensor options for surveys is displayed at the Japan Drone 2020 exhibition at Makuhari Messe in the city of Chiba in September 2020.
Ishiba builds inroads with Trump, but challenges still loom
U.S. President Donald Trump welcomes Prime Minister Shigeru Ishiba to the White House in Washington on Friday.
How giving chocolates on Valentine’s Day is evolving in Japan
Giving out courtesy chocolates to coworkers on Valentine's Day is becoming obsolete.
‘The Hot Spot’: Close encounters of the mundane kind
The new Nippon TV series “The Hot Spot” follows an alien superhero navigating rural Japanese life but focuses more on dialogue than splashy, action-packed plot points.
Yuki Harada's contemplative artworks ponder vanishing
“Light Court” (2024) is based on the “Lightcourt” space at the Hiroshima City Museum of Contemporary Art, designed by metabolist architect Kisho Kurokawa (1934-2007).
A 'joyful' Japan? Ishiba's choice of slogan sparks the opposite feelings
Ishiba eats a mikan tangerine at the Prime Minister's Office in Tokyo on Jan. 22.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Eme-Ima Kitchen is one of over 10,000 kodomo shokudō in Japan. A term first used in 2012 to describe makeshift eateries offering free or cheap meals to disadvantaged kids, it now refers to a diverse range of individuals, groups and organizations working to provide not only food but a sense of belonging to both children and adults.
Japan’s ‘children’s cafeterias’ are booming — but is that a good thing?
By Alex K.T. Martin

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