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July 16, 2024
 

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ADVERTISING

Japan Times
JAPAN
Nov 2, 2016
Dentsu drops 'family-friendly' tag amid 'karoshi' scandal
With its work environment in serious question, the ad giant gives up its government certification as a 'family-friendly' company.
Japan Times
BUSINESS
Oct 25, 2016
Corporate execs should take lead to prevent overwork: Keidanren chief
The head of the Keidanren business lobby has said that corporate executives should take responsibility for preventing harm to employees from issues related to excessive work hours.
Japan Times
JAPAN
Oct 19, 2016
Dentsu was warned about overtime four months before employee's suicide
The ad giant admits it was cautioned by authorities about excessive overtime before a work-related suicide in December.
BUSINESS
Sep 24, 2016
Dentsu to repay ¥230 million in advertising overcharges
Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency.
BUSINESS / Companies
Sep 23, 2016
Dentsu internal probe reveals ad overcharges going back to 2012
Ad giant Dentsu discloses that it overcharged clients by an estimated u00a5230 million for internet ads, casting doubt on the transparency of digital media transactions.
Japan Times
BUSINESS
Sep 12, 2016
At U.S. Open, Japanese brands leave Nike, Adidas in the dust
It's called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
Japan Times
JAPAN
Aug 19, 2016
Dentsu to push simplified Japanese to ease communication with tourists
As part of its project to encourage the creation of tourism services, advertising giant Dentsu Inc. will urge the public to use simple Japanese when communicating with tourists.
BUSINESS / Companies
Aug 9, 2016
Dentsu to buy U.S. data marketing firm Merkle Group
Advertising agency Dentsu Inc. said Tuesday it will buy a majority stake in U.S. data marketing agency Merkle Group Inc. as it expands its overseas portfolio.
Japan Times
ASIA PACIFIC
Jul 29, 2016
South China Sea PR campaign falsely suggests British lawmaker backs maritime claims
Beijing has taken its fight over the disputed South China Sea to a whole new arena — New York's Times Square — leasing a giant electronic billboard to showcase its claims in a video that falsely suggests a British lawmaker supports its position.
Japan Times
ASIA PACIFIC
May 18, 2016
North Korea's new ad men try out pitches to a growing consumer class
"Pyongyang Spirit: A drink you won't forget after drinking once," reads the text of an ad for a clear, vodka-like North Korean alcohol.
Japan Times
BUSINESS
Apr 21, 2016
Dentsu plans roadside ads that change according to driver's vehicle
In an experiment, advertising giant Dentsu Inc. plans to bring so-called targeted advertising, an increasingly popular sales method in cyberspace, into the physical world.
Japan Times
BUSINESS
Mar 21, 2016
Spending on Internet ads to overtake TV spots by 2017, forecaster says
Businesses around the world are set to spend more on Internet advertising than on television commercials for the first time in 2017, forecaster ZenithOptimedia said on Monday.
Japan Times
LIFE / Language / BILINGUAL
Jan 11, 2016
'Be strong and keep believing,' says the Trivago girl with the gift of the gab
Many foreign celebrities here speak Japanese to a high level, yet when it comes to pronunciation and intonation, few sound as accomplished as Natalie Emmons.
Japan Times
JAPAN / Media / BIG IN JAPAN
Jan 9, 2016
Publisher Takarajima-sha bets on shock therapy to revive its fortunes
With the temporary demise of its flagship publication, Takarajima looks to Showa nostalgia and shock ads in a bid to stay relevant.
Japan Times
COMMENTARY / World
Oct 8, 2015
Facebook is following you around the Internet
Social media platforms like Facebook may be pretty intrusive in how they follow your Internet activity, but that's the price of using these 'free' services.
LIFE / Language / MORNING ENGLISH
Aug 17, 2015
Let's discuss emoji in ads
In a world where promotional videos are ignored and online ad banners are blocked, advertisers have learned to speak emoji.
JAPAN / Media
Sep 4, 2014
In reversal, Asahi runs but censors critical ads
The Asahi Shimbun censors advertisements for the weekly magazines Shukan Bunshun and Shukan Shincho that were critical of the major newspaper.
COMMENTARY / World
Jul 19, 2014
Biggest effect of online ads shows up offline
Do online ads do any good at all? To find out, you just can't measure the effect on online transactions. That's almost like measuring the return on investment in television advertising by comparing total revenue achieved through the TV itself.
BUSINESS / Companies
Mar 18, 2014
Kauli plans IPO to fund U.S., Asian expansion
Kauli Inc., a digital-advertising company, is planning an initial public offering on the Tokyo Stock Exchange to finance expansion in the U.S. and Southeast Asia.
Japan Times
COMMUNITY / Issues / LABOR PAINS
Feb 12, 2014
ANA caricature speaks volumes about Japan's outdated mind-set
My personal opinion is that the ad is a disappointing anachronism, and a reminder of the parochial outlook of large Japanese corporations. The ad appeals to the facile formula that 'foreigner = white = blonde and big-nosed = English-speaking = globalization.
Who needs AI when you have Hatsune Miku?
Over the first six months of 2024, a handful of songs using Vocaloid singer Hatsune Miku’s voice have enjoyed widespread attention, underlining a global interest in the character and the technology she represents.
Bloodied Trump survives assassination attempt at political rally
Former U.S. President Donald Trump is surrounded and evacuated by Secret Service agents at a campaign rally in Butler, Pennsylvania, on Saturday. Trump was rushed off stage at the rally after shots rang out.
Shooter came within inches of killing Trump, but left few clues as to why
An aerial view shows the stage where Republican presidential candidate and former U.S. President Donald Trump had been standing during an assassination attempt the day before, and the roof of a nearby building where a gunman was shot dead by law enforcement, in Butler, Pennsylvania, on Sunday.
Yen’s woes seem too big for even a BOJ hike this month to solve
The Bank of Japan headquarters in Tokyo
How to beat Japan’s summer heat in ways better for the planet
Tenugui towels hang up to dry at a dyeing company in Sakai, Osaka Prefecture, on May 8. The durable and versatile tenugui, which many people have in their homes, can be used in many ways to cool one’s body.
How to beat Japan’s summer heat in ways better for the planet
Tenugui towels hang up to dry at a dyeing company in Sakai, Osaka Prefecture, on May 8. The durable and versatile tenugui, which many people have in their homes, can be used in many ways to cool one’s body.
After Trump shooting, U.S. presidential race might take a violent turn
United States Secret Service Counter Snipers stand guard on a rooftop during a campaign rally for U.S. President Donald Trump in Avoca, Pennsylvania, in 2020.
No AC this summer? No problem (for me).
Think air conditioning is a requirement for a Tokyo summer? Think again.
She’s paying ¥1 million to help behind the scenes at the Paris Olympics
Mai Tarumi, who previously volunteered at the postponed Tokyo Olympics in 2021, has a travel budget of ¥1 million for her trip to volunteer at the Paris Games.
How to tweak your diet when temperatures spike
Most people think of hydration as a strictly liquid-based concept, but eating foods with high water content is an essential part of making it through a Japanese summer unscathed.

Podcast

You can often see generations of families enjoying performances together at Fuji Rock Festival.
Japan’s summer music festivals are feeling the heat in more ways than one

Longform

Akiko Trush says her experience with the neurological disorder dystonia left her feeling like she wanted to chop her own hand off.
The neurological disorder that 'kills culture'
By Tomoko Otake

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