Tag - advertising

 
 

ADVERTISING

BUSINESS / Companies
Dec 8, 2017
Bain prepared to spend $900 million on acquiring digital ad companies
Bain Capital LP said it is prepared to spend about $900 million or more to acquire digital advertising companies in Asia, as it revamps Japan's No. 3 agency to better compete with rivals like Dentsu Inc.
Japan Times
LIFE / Language / NEWS IN NIHONGO
Nov 6, 2017
Seirogan's trumpet melody is now a registered trademark
A trumpet melody used in the commercial for Taiko Pharmaceutical's Seirogan was registered as a trademark at the end of September, the first solely musical trademark to be registered in Japan.
Japan Times
JAPAN
Oct 26, 2017
Japan plans to ban before-and-after photos in ads for cosmetic surgery
The health ministry will prohibit medical institutions from using before-and-after photos of patients in cosmetic-surgery advertisements, sources said Wednesday.
Japan Times
BUSINESS / Companies
Oct 19, 2017
WPP alliance dead with or without Bain deal, Asatsu-DK CEO says
Asatsu-DK Inc.'s chief executive officer said he is determined to sever an alliance with top stockholder WPP PLC, seven months after the world's largest advertising agency called on share owners to vote him out.
Japan Times
BUSINESS / Companies
Sep 19, 2017
Uber sues Dentsu's Fetch for $40 million over alleged click fraud on right-wing news site Breitbart
Uber Technologies Inc. is accustomed to getting sued. Now it's doing the suing, and it's partly thanks to Breitbart News.
Japan Times
BUSINESS / Tech
Apr 1, 2017
Subliminal ads fast-tracked for maglev trains in Japan
A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds.
Japan Times
JAPAN / Society
Mar 29, 2017
Families of 'karoshi' victims lambaste overtime cap recommendations as legalizing unhealthy working hours
Families of people who have died from overwork blasted a report adopted Tuesday by a government labor reform panel, saying its call for creating a monthly overtime cap of 100 hours could effectively legalize long working hours at the expense of workers' health.
Japan Times
LIFE / Food & Drink
Mar 24, 2017
In Japan, 'sakura' treats are in full bloom
In recent years, more and more corporations have been adding some 'sakura' flair to their products. Here are some of the top items that are blooming this year.
Japan Times
JAPAN / CHUBU CONNECTION
Feb 27, 2017
Nagoya ad startup uses bonus boost to discourage overtime
An online advertising startup has adopted a unique method to achieve zero overtime in its workplace by paying a higher bonus to employees who have reduced their work hours after quitting time, a move likely to draw attention as more Japanese try to achieve a better work-life balance.
Japan Times
BUSINESS / Companies
Jan 20, 2017
Alibaba dives into mass marketing with reported $800 million Olympic sponsorship deal
Alibaba Group Holding Ltd.'s deal to sponsor the Olympic Games through 2028 is said to be worth $800 million, according to a person familiar with the matter.
Japan Times
JAPAN / Media / MEDIA MIX
Jan 14, 2017
Media sidesteps calling Japan Tobacco out on advertising conflicts
When I want a coffee I seek out Starbucks, not because I think it has the best product, but because it's the only coffee shop I know of that's 100 percent nonsmoking. Almost all others in Japan have separate smoking and nonsmoking sections, which are useless in terms of keeping smoke away from people...

Longform

Sociologist Gracia Liu-Farrer argues that even though immigration doesn't figure into Japan's autobiography, it is more of a self-perception than a reality.
In search of the ‘Japanese dream’