Tag - advertising

 
Menu
Search
 
November 22, 2024
 

Today's print edition

Home Delivery
Subscribe for more access

ADVERTISING

Japan Times
LIFE / Language / NEWS IN NIHONGO
Aug 20, 2018
Tokyu Corp. is taking over Shibuya's walls
Tokyu Corp. will use the walls of shops and residential buildings to roll out its new promotional campaign to advertise businesses.
Japan Times
BUSINESS / FOCUS
Jul 4, 2018
With stunts and viral videos, more brands turn to social media 'influencer' marketing
This spring, Pernod Ricard SA's Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea.
Japan Times
JAPAN
Jun 30, 2018
Iconic dog from SoftBank commercials dies at 16
Kai, the iconic white dog featured in TV commercials for mobile carrier SoftBank Corp., died of natural causes on Thursday. He was 16.
Japan Times
JAPAN
May 22, 2018
City in Saitama Prefecture to tap into new revenue source with manhole cover ads
As the costs of operating its municipal sewer system rise, a city in Saitama Prefecture is hoping to cash in on the growing popularity of manhole cover designs with a plan to use the creative lids as an advertising medium.
Japan Times
BUSINESS / Companies
Mar 1, 2018
Twitter rides video ads and local innovations to surge in Japan profit
Riding a wave of new users, improved advertising options and an embrace of video content by users and advertisers alike, Twitter Inc.'s revenue has leaped in Japan, helping lead the company to its first quarterly profit.
Japan Times
BUSINESS / ANALYSIS
Feb 19, 2018
Tarnished? The Olympic brand still mints money like never before
A long-running Russian doping scandal. Corruption scams. Major cities say "no" to staging the Olympics Games.
Japan Times
COMMENTARY / Japan
Jan 7, 2018
Corporate Japan slow to grasp #MeToo
From news coverage to corporate behavior, Japan is still mired in a Showa Era mindset.
BUSINESS / Companies
Dec 8, 2017
Bain prepared to spend $900 million on acquiring digital ad companies
Bain Capital LP said it is prepared to spend about $900 million or more to acquire digital advertising companies in Asia, as it revamps Japan's No. 3 agency to better compete with rivals like Dentsu Inc.
Japan Times
LIFE / Language / NEWS IN NIHONGO
Nov 6, 2017
Seirogan's trumpet melody is now a registered trademark
A trumpet melody used in the commercial for Taiko Pharmaceutical's Seirogan was registered as a trademark at the end of September, the first solely musical trademark to be registered in Japan.
Japan Times
JAPAN
Oct 26, 2017
Japan plans to ban before-and-after photos in ads for cosmetic surgery
The health ministry will prohibit medical institutions from using before-and-after photos of patients in cosmetic-surgery advertisements, sources said Wednesday.
Japan Times
BUSINESS / Companies
Oct 19, 2017
WPP alliance dead with or without Bain deal, Asatsu-DK CEO says
Asatsu-DK Inc.'s chief executive officer said he is determined to sever an alliance with top stockholder WPP PLC, seven months after the world's largest advertising agency called on share owners to vote him out.
Japan Times
BUSINESS / Companies
Sep 19, 2017
Uber sues Dentsu's Fetch for $40 million over alleged click fraud on right-wing news site Breitbart
Uber Technologies Inc. is accustomed to getting sued. Now it's doing the suing, and it's partly thanks to Breitbart News.
Japan Times
BUSINESS / Tech
Apr 1, 2017
Subliminal ads fast-tracked for maglev trains in Japan
A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds.
Japan Times
JAPAN / Society
Mar 29, 2017
Families of 'karoshi' victims lambaste overtime cap recommendations as legalizing unhealthy working hours
Families of people who have died from overwork blasted a report adopted Tuesday by a government labor reform panel, saying its call for creating a monthly overtime cap of 100 hours could effectively legalize long working hours at the expense of workers' health.
Japan Times
LIFE / Food & Drink
Mar 24, 2017
In Japan, 'sakura' treats are in full bloom
In recent years, more and more corporations have been adding some 'sakura' flair to their products. Here are some of the top items that are blooming this year.
Two of America’s biggest debt holders are dumping Treasurys
The U.S. Treasury building in Washington. Investors in Japan and China sold a pile of U.S. debt in the last quarter, just before the U.S. presidential election.
Ishiba aggravates his own political failures with diplomatic faux pas
Prime Minster Shigeru Ishiba is greeted at the APEC summit in Lima by Canadian Prime Minister Justin Trudeau on Friday. The Japanese leader was criticized for remaining seated while meeting several world leaders at the event.
Japan's 3.31 million visitors in October set monthly record
Kiyomizu Temple in Kyoto in December 2023. Famous autumn leaf colors contributed to increased tourism demand last month from many markets across Asia, Europe and North America, the Japan National Tourism Organization has said.
Japan ranks last in romance satisfaction for second straight year
In a survey of 31 countries, Japan ranked last in terms of those who felt loved, with just 51% of respondents saying so.
Ruling coalition and DPP strike last-minute deal over economic policy
DPP policy chief Makoto Mahaguchi speaks at the party's policy gathering in Tokyo on Wednesday.
Japan, U.K. and Italy discuss inviting more countries to joint fighter project
A new concept model of a next-generation fighter jet to be jointly developed by Japan, Britain and Italy is on display in Farnborough, Hampshire, in July.
Haruki Murakami's 'The City and Its Uncertain Walls' gives deep deja vu
For “The City and Its Uncertain Walls,” translated into English by Philip Gabriel, Haruki Murakami confronts the ghosts who won't leave him alone.
Japanese expats in Asia find community through rugby
The Taiwan Fivewoods celebrate their victory at the 2023 Asian Japanese Rugby Cup in December of last year.
In Fukushima, a weekend of prose, poetry and translation
Aomori-based writer JJ Carter presented on tabletop gaming as creative inspiration for building characters and narratives.
For Dr. Nakamats, aging is just experience in action
Though he didn't win the recent gubernatorial election in Tokyo, the 96-year-old Dr. Nakamats' run was seen as inspirational in Japan's aging society.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Construction takes place on the Takanawa Gateway Convention Center in Tokyo, slated to open in 2025.
A boom for business tourism in Japan?
By Kathryn Wortley

SUSTAINABLE JAPAN

SWCC keeps changing with keyword ‘new challenges’
SWCC keeps changing with keyword ‘new challenges’

SPECIAL SUPPLEMENTS note

Read more

SUPPLEMENTS BINDER