Tag - advertising

 
 

ADVERTISING

Japan Times
BUSINESS
Jul 25, 2019
In digital era, Chelsea's tie-up with Yokohama Rubber blazes new trail in Japan
For Chelsea supporters, the club's iconic blue uniform represents 114 years of history, dozens of domestic and continental trophies and a reputation as one of English soccer's established giants.
Japan Times
BUSINESS / Companies
Jun 12, 2019
Three contact lens makers raided in Japan over alleged violations of Antimonopoly Law
The Fair Trade Commission raided three contact lens makers Tuesday for allegedly forcing retailers not to list prices on their advertisements in violation of the Antimonopoly Law, it was learned Tuesday.
Japan Times
COMMUNITY / Our Lives / BLACK EYE
May 15, 2019
A tale of two ads (and two different sets of eyes)
Since many Japanese people don't have the opportunity to interact with black people in their daily lives, how the community is represented in the national media is important.
BUSINESS / Tech
Mar 21, 2019
Facebook agrees to overhaul its ad system to settle U.S. discrimination suits
Facebook has agreed to change its paid advertising platform as part of a wide-ranging settlement to prevent discriminatory and "harmful" practices, the company and U.S. civil rights groups said on Tuesday.
Japan Times
LIFE / Digital / ON: TECH
Mar 17, 2019
Startups get a boost in Japan
Late February was a productive time for startups, with two important events taking place in Japan: Slush Tokyo 2019, a major nonprofit conference, and Tohoku Growth Accelerator Demo Day in Sendai, Miyagi Prefecture, a smaller conference that also offers advice to fledgling startups. Here are a few projects from the events that garnered attention.
Japan Times
BUSINESS
Feb 4, 2019
Feared or celebrated, Amazon's Alexa is star of Super Bowl ads
An android child struggles to control his emotions. Robots threaten to take away human jobs. And a voice-activated device ponders its own existence.
WORLD / Science & Health
Feb 1, 2019
With his eye on celestial billboards, Russian entrepreneur sparks debate about who owns the heavens
Some day soon, stargazers searching for answers in the night sky might see the logo of a soft drink company blazing past the Milky Way, or a promotional message from a fast food restaurant.
Japan Times
COMMUNITY / Our Lives / BLACK EYE
Jan 19, 2019
Someone lost their noodle making this new Nissin ad featuring Naomi Osaka
This month, cup noodle maker Nissin served up its animated "Hungry to win" ad campaign, drawn by "Prince of Tennis" artist Takeshi Konomi and featuring actual tennis prince Kei Nishikori and our newest bona fide global star, Naomi Osaka.
Japan Times
JAPAN / Politics
Nov 27, 2018
Constitutional referendum would unleash TV blitz never before seen in Japan
If Japan ever calls a referendum on whether to revise the postwar Constitution, it could spark a heated TV advertising war, akin to what the U.S. goes through for its presidential election campaigns.
Japan Times
BUSINESS / Tech
Aug 24, 2018
Europe's new GDPR data law upends global online advertising
Europe's new data privacy law has put a small army of tech firms that track people online in jeopardy and is strengthening the hand of giants such as Google and Facebook in the $200 billion global digital advertising industry.
Japan Times
LIFE / Language / NEWS IN NIHONGO
Aug 20, 2018
Tokyu Corp. is taking over Shibuya's walls
Tokyu Corp. will use the walls of shops and residential buildings to roll out its new promotional campaign to advertise businesses.
Japan Times
BUSINESS / FOCUS
Jul 4, 2018
With stunts and viral videos, more brands turn to social media 'influencer' marketing
This spring, Pernod Ricard SA's Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea.
Japan Times
JAPAN
Jun 30, 2018
Iconic dog from SoftBank commercials dies at 16
Kai, the iconic white dog featured in TV commercials for mobile carrier SoftBank Corp., died of natural causes on Thursday. He was 16.
Japan Times
JAPAN
May 22, 2018
City in Saitama Prefecture to tap into new revenue source with manhole cover ads
As the costs of operating its municipal sewer system rise, a city in Saitama Prefecture is hoping to cash in on the growing popularity of manhole cover designs with a plan to use the creative lids as an advertising medium.
Japan Times
BUSINESS / Companies
Mar 1, 2018
Twitter rides video ads and local innovations to surge in Japan profit
Riding a wave of new users, improved advertising options and an embrace of video content by users and advertisers alike, Twitter Inc.'s revenue has leaped in Japan, helping lead the company to its first quarterly profit.
Japan Times
BUSINESS / ANALYSIS
Feb 19, 2018
Tarnished? The Olympic brand still mints money like never before
A long-running Russian doping scandal. Corruption scams. Major cities say "no" to staging the Olympics Games.
Japan Times
COMMENTARY / Japan
Jan 7, 2018
Corporate Japan slow to grasp #MeToo
From news coverage to corporate behavior, Japan is still mired in a Showa Era mindset.

Longform

Sociologist Gracia Liu-Farrer argues that even though immigration doesn't figure into Japan's autobiography, it is more of a self-perception than a reality.
In search of the ‘Japanese dream’