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April 01, 2025
 

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ADVERTISING

Japan Times
BUSINESS / Tech
Oct 28, 2021
Spotify’s advertising business beats forecasts thanks to podcasting
The firm reported a 75% jump in advertising sales for the third quarter and has projected over u00a5131.8 billion in advertising sales for the first time on an annual basis.
Japan Times
JAPAN / Media / Japan Pulse
Sep 4, 2021
Asahi drops body-shaming ads. Will other outlets follow?
Body hair? Bad. Overweight? Bad. Japanese advertising isn't always subtle when it comes to body shaming — and a dip in ad prices on YouTube led to more of it during the pandemic.
Japan Times
BUSINESS / Companies
Jul 31, 2021
Olympics ratings slump forces NBC to haggle with advertisers
With the coverage now at its halfway point, average nightly viewership through Tuesday was down 42% from the 2016 Summer Games across all of NBC's outlets.
Japan Times
COMMENTARY / World
Jun 23, 2021
Europe is finally hitting Google where it hurts most
Forget the $9 billion of fines that came before. They barely scratched the surface. For Google, this is the big one.
BUSINESS
Jun 2, 2021
As unpredictable Olympics loom, Japan's sponsors struggle to adapt
More than 60 Japanese companies together paid a record of more than $3 billion to sponsor the Tokyo Games, an event most Japanese now want canceled or delayed again.
Japan Times
ASIA PACIFIC / Society
May 29, 2021
When is a sausage just a sausage? Controversial ads fuel South Korea's sexism debate.
This month three South Korean companies and the Seoul police have had to pull ads and other content after men's rights groups claimed that 'small penis' symbols were used, insulting men.
Japan Times
JAPAN
May 12, 2021
Tokyo 2020 sponsor Toyota 'conflicted' over pandemic Olympics
'To be honest, we are conflicted every day over what the best course of action is,' said Jun Nagata, the automaker's operating officer.
JAPAN
May 11, 2021
Ad campaign critical of Japan's coronavirus response makes waves
The full-page ad by Takarajimasha, featuring a World War II-era photo of Japanese children training to fight with sticks, was a rare rebuke of the pandemic response by a private firm.
Japan Times
JAPAN / Society
Mar 24, 2021
Ad saying gender equality is 'outdated' sparks outrage in Japan
The online advertisement for an evening news program featuring a woman playfully criticizing the debate over gender equality was criticized as being sexist.
JAPAN
Mar 18, 2021
Tokyo 2020 creative chief quits over Naomi Watanabe 'Olympig' pitch
Hiroshi Sasaki floated the idea of comedian Naomi Watanabe descending from the sky in porcine form during the opening ceremony, a magazine reports.
Japan Times
BUSINESS / Tech / FOCUS
Feb 16, 2021
Advertisers on U.S. TikTok flock back as Trump's threats recede
Accused by the Trump administration of being a front for the Chinese government, TikTok's ad business looked bleak last July.
Japan Times
ASIA PACIFIC
Feb 12, 2021
Life without Google: Australia is now facing the unthinkable
Potential fallout from a spat goes far beyond Australia for Google, whose dominance of global advertising has made it a target for watchdogs worldwide.
Japan Times
JAPAN
Feb 10, 2021
Toyota president 'disappointed' by Tokyo 2020 chief Mori's sexist comments
The carmaker, a worldwide Olympic sponsor, said it issued Toyoda's message on Wednesday because it concluded it should not keep silent.
JAPAN
Feb 9, 2021
Tokyo Games sponsors speak up as Mori fallout continues
During a meeting with Olympic organizers Monday evening, several sponsors said advertising at the games could do more harm than good.
Japan Times
BUSINESS / Companies
Jan 31, 2021
No Plan B: Japan's sponsors shelve ads as mood sours over Olympics
Sponsors also worry that organizers have not told them what contingency plans there are in case the pandemic derails the games again this year.
Japan's biggest beef bowl chain Sukiya to shut nearly 2,000 stores after rat and bug contamination
Zensho Holdings, operator of fast-food chain Sukiya, said it will close all of its stores in Japan, except for a small number in shopping centers, between Monday and Friday following recent contamination incidents.
Alert raised for volcano in southwestern Japan
Shinmoedake, a volcano located between Miyazaki and Kagoshima prefectures, in November 2019
Japan considers all possible options as Trump threatens new auto tariffs
Subaru cars awaiting export at a port in Yokohama on Thursday.
Nankai Trough earthquake could kill 298,000 people, government says
Residents participate in an evacuation drill held with West Japan Railway in Shirahama, Wakayama Prefecture, in January 2024 to prepare for a Nankai Trough earthquake and a possible tsunami following the quake.
A Canadian made a weekend trip to Costco a Japanese pastime
Under the watchful eye of Ken Theriault, Costco representative director and Japan country manager, the American membership-model wholesaler has flourished in Japan.
A Canadian made a weekend trip to Costco a Japanese pastime
Under the watchful eye of Ken Theriault, Costco representative director and Japan country manager, the American membership-model wholesaler has flourished in Japan.
Tokyo tech failures lean into misfortune, mistakes and missteps
Tsuyoshi Domoto in Tokyo's Shinjuku Ward on March 28. As an entrepreneur, Domoto experienced plenty of setbacks but maintains a positive attitude and continues to pursue his dreams.
Who among the opposition would join the ruling coalition?
Prime Minister Shigeru Ishiba enters his office in Tokyo on Friday.
Traveling the Three-Star Road, the tourist route made from thin air
Scenes like this snow-covered bridge leading to the village of Shirakawa-go are what make the Three-Star Road worth traveling — its name notwithstanding.
Recent spate of wildfires in Japan and South Korea linked to climate change
Smoke and flames rise from a wildfire in Andong, South Korea, on Tuesday.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Professional cleaner Hirofumi Sakurai takes a moment to appreciate some photographs in a Gotanda apartment whose occupant died alone. 
The last cleanup: Life and death in a lonely Japan
By Johan Brooks

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