Tag - advertising

 
 

ADVERTISING

An AI-generated model is featured in Ito En's latest green tea brand commercial.
BUSINESS / Companies
Oct 19, 2023
Beverage company Ito En taps AI actress for TV commercial
The commercial is receiving mixed reviews from netizens, with some praising the quality of the tech while others worry about job loss.
A Jera thermal power plant
BUSINESS / Companies
Oct 6, 2023
Japan climate group calls for ban on top power firm's emission claims
The group says the ads may mislead consumers as Jera fails to mention that the ammonia the utility plans to use would emit CO2 during production.
Identifying a sustainable product can involve evaluating claims about emissions, plastic use, water waste and packaging recyclability.
ENVIRONMENT / Sustainability
Sep 19, 2023
Regulators are trying to stop greenwashing before it gets worse
The range of agencies tackling dubious sustainability claims is indicative of its ambiguity and breadth.
A woman walks past a roadside television screen reporting the death of Johnny Kitagawa, founder of Japanese talent agency Johnny & Associates, in Tokyo in July 2019.
JAPAN / Society
Sep 16, 2023
Johnny's sex abuse scandal causing TV sponsors to reconsider
A growing number of Japanese companies have been rethinking their involvement as sponsors of television programs starring members of Johnny & Associates.
The incoming and outgoing presidents of Johnny & Associates, Noriyuki Higashiyama and Julie Keiko Fujishima, bow at a press conference on Sept. 7.
PODCAST / deep dive
Sep 14, 2023
Johnny’s talent agency has admitted to a past of abuse. What next?
Karin Kaneko joins the show to update us on how the story is unfolding.
The headquarters of Johnny & Associates in Tokyo's Minato Ward
JAPAN / Society
Sep 14, 2023
Johnny's says it will work for free as firms cut ties over scandal
The talent agency says it will not receive management fees for advertisements and television appearances by performers for a year.
An increasing number of companies are saying they won't use Johnny & Associates performers in new commercials.
BUSINESS / Companies
Sep 12, 2023
More companies move away from Johnny’s over sex abuse scandal
Many firms say they won't work with the agency again until it hears how Johnny's will help the victims and prevent further incidents.
New president of Johnny & Associates Noriyuki Higashiyama (left) and Julie Keiko Fujishima, who stepped down as president, take questions from the media during a news conference in Tokyo on Thursday.
JAPAN
Sep 8, 2023
Tokio Marine considers ending ad contract with Johnny's
Tokio Marine has been using Masaki Aiba, a Johnny's personality, in its advertisements since January 2022.
A view of a Nestle, La Laitiere product cover in a supermarket in Paris. The video of Nestle's version of Baroque artist Johannes Vermeer's oil painting The Milkmaid generated sigificant "media value" for the Swiss food giant.
BUSINESS / Companies
Aug 21, 2023
From 'Mad Men' to machines? Big advertisers shift to AI
Many companies remain wary of security and copyright risks, however, meaning humans will remain part of the process for the foreseeable future.
England goalkeeper Mary Earp has criticized team outfitter Nike over failing to produce replicas of her uniform for sale.
SOCCER / Women's World cup
Aug 15, 2023
Adidas and Nike navigate bumps in retail demand as WWC breaks records
As the market for women's soccer grows, marketers have to juggle the fan base's ever-changing demands.
Japan Times
JAPAN / Crime & Legal
Jul 12, 2023
Former head of ADK ad agency convicted in Tokyo Olympics bribery case
The Tokyo District Court sentenced Shinichi Ueno, 69, to a prison term of two years, suspended for four years.
Japan Times
JAPAN / FOCUS
Jun 26, 2023
Japan's new ban on stealth marketing won't hold influencers to account
Only advertisers such as companies will be held liable for violations, leaving questions about the effectiveness of the regulation set to come into effect in October.
Japan Times
BUSINESS
Jun 10, 2023
U.K. bans ‘misleading’ fossil fuel ads that overemphasize renewables
All of the campaigns targeted by the U.K. authorities emphasize the oil companies’ ambitions on renewable energy but fail to mention their sizeable carbon footprints.
Japan Times
BUSINESS
Apr 10, 2023
South Korea eyes fines for corporate greenwashing
Under a draft law, a financial penalty of 3 million won will be handed out to companies that are deemed to have misled the public about their green credentials.
Japan Times
JAPAN / Crime & Legal
Mar 30, 2023
Dentsu to continue Olympics-related business despite indictment
Dentsu and others were indicted last month over allegedly rigging bids for contracts related to Tokyo Games venue management.
Japan Times
JAPAN
Mar 28, 2023
Japan to enforce new rules on social media stealth marketing from October
The Consumer Affairs Agency has added the practice to its definition of 'improper representation,' banned under the law against unjustifiable premiums and misleading representations.
Japan Times
BUSINESS / FOCUS
Mar 6, 2023
Osaka’s exclusion of Dentsu and Hakuhodo expected to impact 2025 Expo
The two companies have been excluded from the event following their indictment over Tokyo Games bid-rigging, but not many ad firms in Japan boast their level of experience.
Japan Times
JAPAN / Crime & Legal
Feb 28, 2023
Dentsu and five other firms indicted over Olympics bid-rigging
The indictment marks the latest development in months of investigations into alleged corruption in the planning and sponsorship of the Tokyo Games.
Japan Times
JAPAN / Crime & Legal
Feb 27, 2023
President of ad giant Dentsu admits to rigging bids over Tokyo Games
Dentsu Group President and CEO Hiroshi Igarashi admitted to prosecutors that his company was responsible for rigging bids over contracts to plan and test events before the Games.
Japan Times
BUSINESS
Feb 25, 2023
Ad giant Dentsu acknowledges culpability in Tokyo Games bid-rigging, report says
Dentsu President Hiroshi Igarashi made the comments during questioning by the Tokyo District Public Prosecutor's Office, NHK said Saturday, citing a source it did not name.

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