Tag - advertising

 
 

ADVERTISING

JAPAN / Media / MEDIA MIX
Jun 9, 2013
'Nutritious' claims need to be taken with a pinch of salt
During a recent visit to the United States, I was impressed by several advertising campaigns. The American Beverage Association (ABA) is running a series of spots that alternatingly complain of what it deems the over-regulation of soft drinks and promote the efforts of member manufacturers to make their...
Japan Times
JAPAN / Media / Japan Pulse
Sep 20, 2012
Today's J-blip: Gatsby Moving Rubber hair wax
Gatsby's new ad is certainly eye-catching, if not hair-raising.
JAPAN / Media / Japan Pulse
Jun 21, 2011
Is Facebook's 'Check-in Coupon' a good deal in Japan?
Facebook makes a foray into Japan's mobile coupon market with location-based discounts, but will social shopping catch on?
JAPAN / Media / Japan Pulse
Jan 18, 2010
Augmented Reality taking it to another level
Augmented reality is coming into its own, revealing more and more hidden layers of info. It's all there for the taking.

Longform

Yasuyuki Yoshida stirs a brew in a fermentation tank at his brewery in Hakusan.
The quake that shook Noto's sake brewing tradition