Tag - advertising

 
Menu
Search
 
July 16, 2024
 

Today's print edition

Home Delivery
Subscribe for more access

ADVERTISING

BUSINESS
Jan 25, 2014
Automakers gird for Super Bowl
From the Muppets to James Franco, Hollywood will be working hard for carmakers at the Super Bowl.
Japan Times
COMMUNITY / Issues / JUST BE CAUSE
Jan 24, 2014
Don't let ANA off the hook for that offensive ad
If ANA had really wanted to 'change the image of Japan,' it should have avoided racializing its product. Instead, it's just business as usual.
BUSINESS / Tech
Dec 31, 2013
New Google ad service called 'game-changing'
 
Japan Times
JAPAN / Media / MEDIA MIX
Nov 16, 2013
Amano: tracing Japan's arc through its ads
Though Yukichi Amano's field of expertise was advertising, he used his weekly newspaper columnsto comment on popular culture in general, and frequently provided other media outlets with his personal take on social trends.
Japan Times
BUSINESS / FOCUS
Oct 30, 2013
Australia's 'plain packaging' stubs out cigarette branding, prompts backlash
Marlboro cigarettes' red-and-white box and distinct typeface created one of the world's most powerful brands — by some estimates, one of the 10 most recognized consumer products.
BUSINESS / Tech
Oct 12, 2013
Google plans to put users' photos, comments in online ads
Google has made a fortune selling ads. Now it is trying to put its hundreds of millions of users to work as company pitchmen, using the profiles, pictures and recommendations of ordinary people to endorse products and services across the Web.
Japan Times
COMMUNITY / Issues / THE FOREIGN ELEMENT
Aug 26, 2013
Kaizen and the art of human wa maintenance
Kaizen here is organic, ubiquitous and attuned to the physical and psychological needs of human beings. At its best, this 'human-scale kaizen' eliminates or eases many of the mundane uncertainties, annoyances and embarrassments of daily life.
BUSINESS / Tech
Aug 23, 2013
As promoters follow users, not sites, ads can pop up in distressing ways
Ads for knockoff Louis Vuitton bags pop up on the luxury retailer's official Facebook page. A Toyota advertisement shows up on a news article about a car crash. Or an ad for Dove promoting women's "real beauty" shows up on a Facebook page glorifying domestic violence.
BUSINESS / Tech
Aug 23, 2013
Yahoo gets more traffic than Google for first time since '11
There is some good news for Yahoo chief executive Marissa Mayer: Yahoo has topped Google in Web traffic for the first time since May 2011. Research firm comScore reported Yahoo logged 196.6 million unique visitors in July, compared with its rival's 192.3 million.
BUSINESS / Tech
Jul 25, 2013
Fox loses second ad-skipping battle
A U.S. federal court decision Wednesday gave fresh support to a new technology that helps consumers avoid a basic irritant of television viewing — the commercial.
Japan Times
JAPAN / Media / MEDIA MIX
Jun 9, 2013
'Nutritious' claims need to be taken with a pinch of salt
During a recent visit to the United States, I was impressed by several advertising campaigns. The American Beverage Association (ABA) is running a series of spots that alternatingly complain of what it deems the over-regulation of soft drinks and promote the efforts of member manufacturers to make their...
Japan Times
JAPAN / Media / Japan Pulse
Sep 20, 2012
Today's J-blip: Gatsby Moving Rubber hair wax
Gatsby's new ad is certainly eye-catching, if not hair-raising.
Japan Times
JAPAN / Media / Japan Pulse
Jun 21, 2011
Is Facebook's 'Check-in Coupon' a good deal in Japan?
Facebook makes a foray into Japan's mobile coupon market with location-based discounts, but will social shopping catch on?
JAPAN / Media / Japan Pulse
Jan 18, 2010
Augmented Reality taking it to another level
Augmented reality is coming into its own, revealing more and more hidden layers of info. It's all there for the taking.
Who needs AI when you have Hatsune Miku?
Over the first six months of 2024, a handful of songs using Vocaloid singer Hatsune Miku’s voice have enjoyed widespread attention, underlining a global interest in the character and the technology she represents.
Bloodied Trump survives assassination attempt at political rally
Former U.S. President Donald Trump is surrounded and evacuated by Secret Service agents at a campaign rally in Butler, Pennsylvania, on Saturday. Trump was rushed off stage at the rally after shots rang out.
Shooter came within inches of killing Trump, but left few clues as to why
An aerial view shows the stage where Republican presidential candidate and former U.S. President Donald Trump had been standing during an assassination attempt the day before, and the roof of a nearby building where a gunman was shot dead by law enforcement, in Butler, Pennsylvania, on Sunday.
Yen’s woes seem too big for even a BOJ hike this month to solve
The Bank of Japan headquarters in Tokyo
How to beat Japan’s summer heat in ways better for the planet
Tenugui towels hang up to dry at a dyeing company in Sakai, Osaka Prefecture, on May 8. The durable and versatile tenugui, which many people have in their homes, can be used in many ways to cool one’s body.
How to beat Japan’s summer heat in ways better for the planet
Tenugui towels hang up to dry at a dyeing company in Sakai, Osaka Prefecture, on May 8. The durable and versatile tenugui, which many people have in their homes, can be used in many ways to cool one’s body.
After Trump shooting, U.S. presidential race might take a violent turn
United States Secret Service Counter Snipers stand guard on a rooftop during a campaign rally for U.S. President Donald Trump in Avoca, Pennsylvania, in 2020.
No AC this summer? No problem (for me).
Think air conditioning is a requirement for a Tokyo summer? Think again.
She’s paying ¥1 million to help behind the scenes at the Paris Olympics
Mai Tarumi, who previously volunteered at the postponed Tokyo Olympics in 2021, has a travel budget of ¥1 million for her trip to volunteer at the Paris Games.
How to tweak your diet when temperatures spike
Most people think of hydration as a strictly liquid-based concept, but eating foods with high water content is an essential part of making it through a Japanese summer unscathed.

Podcast

You can often see generations of families enjoying performances together at Fuji Rock Festival.
Japan’s summer music festivals are feeling the heat in more ways than one

Longform

Akiko Trush says her experience with the neurological disorder dystonia left her feeling like she wanted to chop her own hand off.
The neurological disorder that 'kills culture'
By Tomoko Otake

SUSTAINABLE JAPAN

Exploring Japanese culturevia Tohoku’s festivals
Exploring Japanese culturevia Tohoku’s festivals

SPECIAL SUPPLEMENTS note

Read more

SUPPLEMENTS BINDER