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September 17, 2024
 

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ADVERTISING

BUSINESS
Sep 24, 2016
Dentsu to repay ¥230 million in advertising overcharges
Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency.
BUSINESS / Companies
Sep 23, 2016
Dentsu internal probe reveals ad overcharges going back to 2012
Ad giant Dentsu discloses that it overcharged clients by an estimated u00a5230 million for internet ads, casting doubt on the transparency of digital media transactions.
Japan Times
BUSINESS
Sep 12, 2016
At U.S. Open, Japanese brands leave Nike, Adidas in the dust
It's called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
Japan Times
JAPAN
Aug 19, 2016
Dentsu to push simplified Japanese to ease communication with tourists
As part of its project to encourage the creation of tourism services, advertising giant Dentsu Inc. will urge the public to use simple Japanese when communicating with tourists.
Japan Times
ASIA PACIFIC
Jul 29, 2016
South China Sea PR campaign falsely suggests British lawmaker backs maritime claims
Beijing has taken its fight over the disputed South China Sea to a whole new arena — New York's Times Square — leasing a giant electronic billboard to showcase its claims in a video that falsely suggests a British lawmaker supports its position.
Japan Times
ASIA PACIFIC
May 18, 2016
North Korea's new ad men try out pitches to a growing consumer class
"Pyongyang Spirit: A drink you won't forget after drinking once," reads the text of an ad for a clear, vodka-like North Korean alcohol.
Japan Times
BUSINESS
Apr 21, 2016
Dentsu plans roadside ads that change according to driver's vehicle
In an experiment, advertising giant Dentsu Inc. plans to bring so-called targeted advertising, an increasingly popular sales method in cyberspace, into the physical world.
Japan Times
BUSINESS
Mar 21, 2016
Spending on Internet ads to overtake TV spots by 2017, forecaster says
Businesses around the world are set to spend more on Internet advertising than on television commercials for the first time in 2017, forecaster ZenithOptimedia said on Monday.
Japan Times
LIFE / Language / BILINGUAL
Jan 11, 2016
'Be strong and keep believing,' says the Trivago girl with the gift of the gab
Many foreign celebrities here speak Japanese to a high level, yet when it comes to pronunciation and intonation, few sound as accomplished as Natalie Emmons.
Japan Times
JAPAN / Media / BIG IN JAPAN
Jan 9, 2016
Publisher Takarajima-sha bets on shock therapy to revive its fortunes
With the temporary demise of its flagship publication, Takarajima looks to Showa nostalgia and shock ads in a bid to stay relevant.
Japan Times
COMMENTARY / World
Oct 8, 2015
Facebook is following you around the Internet
Social media platforms like Facebook may be pretty intrusive in how they follow your Internet activity, but that's the price of using these 'free' services.
LIFE / Language / MORNING ENGLISH
Aug 17, 2015
Let's discuss emoji in ads
In a world where promotional videos are ignored and online ad banners are blocked, advertisers have learned to speak emoji.
JAPAN / Media
Sep 4, 2014
In reversal, Asahi runs but censors critical ads
The Asahi Shimbun censors advertisements for the weekly magazines Shukan Bunshun and Shukan Shincho that were critical of the major newspaper.
COMMENTARY / World
Jul 19, 2014
Biggest effect of online ads shows up offline
Do online ads do any good at all? To find out, you just can't measure the effect on online transactions. That's almost like measuring the return on investment in television advertising by comparing total revenue achieved through the TV itself.
BUSINESS / Companies
Mar 18, 2014
Kauli plans IPO to fund U.S., Asian expansion
Kauli Inc., a digital-advertising company, is planning an initial public offering on the Tokyo Stock Exchange to finance expansion in the U.S. and Southeast Asia.
Japan Times
COMMUNITY / Issues / LABOR PAINS
Feb 12, 2014
ANA caricature speaks volumes about Japan's outdated mind-set
My personal opinion is that the ad is a disappointing anachronism, and a reminder of the parochial outlook of large Japanese corporations. The ad appeals to the facile formula that 'foreigner = white = blonde and big-nosed = English-speaking = globalization.
Japan's elderly population grows to record 36.25 million
The proportion of people aged 65 and over has risen since the 1950s and is expected to hit 34.8% by 2040, when the second baby boomers (born 1971-1974) will join that group.
'Shogun' becomes first non-English-language winner of best drama Emmy
Japanese actress Anna Sawai, winner of the outstanding lead actress in a drama series award for "Shogun," and Japanese actor Hiroyuki Sanada, winner of the outstanding lead actor in a drama series award for the show, pose in the press room during the 76th Emmy Awards in Los Angeles on Sunday.
Japan jumps to No. 2, from sixth place, in Best Countries index
Pedestrians cross an intersection in the Shibuya district of Tokyo. Japan has experienced a postpandemic travel boom, with tourists pouring back in after restrictions closed the country’s borders to travelers.
South Korea is facing deepfake porn crisis
Activists hold up symbolic eye masks during a protest against deepfake porn in Seoul on Aug. 30.
Second assassination attempt on Trump is latest jolt in chaotic campaign
U.S. Secret Service and Homeland Security agents check a former home of a Ryan Routh, a suspect in an alleged assassination attempt on former U.S. President Donald Trump, in Greensboro, North Carolina, on Sunday.
‘Shogun’ and the painstaking art of ‘getting it right’
Hiroyuki Sanada and the cast and crew of "Shogun" accept the award for best drama series at the 76th Primetime Emmy Awards in Los Angeles, California.
Japan’s schools battle to keep kids cool, with or without AC
Students sit under a misting system during recess at Hikarigaoka Haru no Kaze Elementary School in Nerima Ward, Tokyo, on Sept. 6.
Chris Broad's new bar puts cocktails first, YouTube second
A self-proclaimed lover of great cocktails, YouTuber Chris Broad says his new Shibuya watering hole is more a place to get yourself a solid drink than it is anything related to his social media career.
In LDP presidential poll, three kingmakers hold all the cards
Prime Minister Fumio Kishida speaks at the Liberal Democratic Party headquarters in Tokyo in January as former Prime Minister Yoshihide Suga (left) looks on.
How China’s dominance of solar and batteries is impacting Japan’s energy transition
Solar panels and wind turbines at a power plant in Hami in China's Xinjiang region. The U.S. and other countries have described China’s actions against Uyghurs in the Xinjiang region, a key cog in the cleantech supply chain, as a genocidal campaign aimed at erasing an entire culture.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

A store clerk tries to cool things down in front of their shop by spraying a hose.
Is extreme weather changing the way Japan shops?
By Alex K.T. Martin

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