Tag - advertising

 
 

ADVERTISING

JAPAN / Crime & Legal
Nov 29, 2022
Two more firms raided over alleged bid-rigging in Tokyo Olympics test events
Investigators from the Tokyo District Public Prosecutors Office and the Fair Trade Commission jointly searched advertising agency ADK Marketing Solutions and production company Dentsu Live.
Japan Times
BUSINESS / Tech
Nov 29, 2022
Elon Musk says Apple has mostly stopped advertising on Twitter
The billionaire attacked the iPhone maker with a flurry of tweets Monday, saying the company had cut its Twitter advertising and threatened to bump the social network from Apple's app store.
Japan Times
BUSINESS / Tech
Nov 22, 2022
Activists pile pressure on brands after Trump's Twitter account reinstated
Twitter, which lost much of its communications team when Musk slashed the staff shortly after taking over, has not immediately responded to request for comment.
Japan Times
JAPAN / Crime & Legal
Oct 22, 2022
Arrested former ADK chief denies giving bribes to Tokyo Olympic exec
The ex-head of the ad agency is said to be claiming that the money paid to the former executive member was too much to be regarded as a bribe.
Japan Times
COMMUNITY / Our Lives / 20 QUESTIONS
Oct 22, 2022
Peter Liedberg: ‘It’s rare for businesses in Japan to even know about sign painting’
A Swedish graphic designer and sign painter finds that if you have a genuine interest in what you're doing, then it's less painful trying to become better at it.
JAPAN / Crime & Legal
Sep 18, 2022
Ex-Tokyo Games executive suspected of giving favors to ad agency ADK
Haruyuki Takahashi has been arrested on suspicion of taking bribes from companies including Aoki Holdings Inc. over Tokyo Games sponsorship contracts.
Japan Times
BUSINESS / Tech
Sep 13, 2022
From blocked to blue ticks: How Twitter learned to love China revenue
Ad purchases on the platform by state-affiliated entities has come as Chinese police arrested more of those finding ways to use the service to criticize authorities.
Japan Times
LIFE / Food & Drink
Sep 11, 2022
Meat ads go on the chopping block in the Netherlands
A thick, juicy burger, a prime cut of marbled steak — both off the menu when it comes to advertising in one Dutch city outside Amsterdam.
JAPAN / Crime & Legal / EXPLAINER
Aug 26, 2022
Tokyo Olympic bribery scandal puts spotlight on money's influence
The scandal is also being watched closely in Sapporo, which is bidding to host the 2030 Winter Olympics and Paralympics.
Japan Times
BUSINESS / Tech
Oct 28, 2021
Spotify’s advertising business beats forecasts thanks to podcasting
The firm reported a 75% jump in advertising sales for the third quarter and has projected over u00a5131.8 billion in advertising sales for the first time on an annual basis.
Japan Times
JAPAN / Media / Japan Pulse
Sep 4, 2021
Asahi drops body-shaming ads. Will other outlets follow?
Body hair? Bad. Overweight? Bad. Japanese advertising isn't always subtle when it comes to body shaming — and a dip in ad prices on YouTube led to more of it during the pandemic.
Japan Times
BUSINESS / Companies
Jul 31, 2021
Olympics ratings slump forces NBC to haggle with advertisers
With the coverage now at its halfway point, average nightly viewership through Tuesday was down 42% from the 2016 Summer Games across all of NBC's outlets.
Japan Times
COMMENTARY / World
Jun 23, 2021
Europe is finally hitting Google where it hurts most
Forget the $9 billion of fines that came before. They barely scratched the surface. For Google, this is the big one.
BUSINESS
Jun 2, 2021
As unpredictable Olympics loom, Japan's sponsors struggle to adapt
More than 60 Japanese companies together paid a record of more than $3 billion to sponsor the Tokyo Games, an event most Japanese now want canceled or delayed again.
Japan Times
ASIA PACIFIC / Society
May 29, 2021
When is a sausage just a sausage? Controversial ads fuel South Korea's sexism debate.
This month three South Korean companies and the Seoul police have had to pull ads and other content after men's rights groups claimed that 'small penis' symbols were used, insulting men.
Japan Times
JAPAN
May 12, 2021
Tokyo 2020 sponsor Toyota 'conflicted' over pandemic Olympics
'To be honest, we are conflicted every day over what the best course of action is,' said Jun Nagata, the automaker's operating officer.
JAPAN
May 11, 2021
Ad campaign critical of Japan's coronavirus response makes waves
The full-page ad by Takarajimasha, featuring a World War II-era photo of Japanese children training to fight with sticks, was a rare rebuke of the pandemic response by a private firm.
Japan Times
JAPAN / Society
Mar 24, 2021
Ad saying gender equality is 'outdated' sparks outrage in Japan
The online advertisement for an evening news program featuring a woman playfully criticizing the debate over gender equality was criticized as being sexist.
JAPAN
Mar 18, 2021
Tokyo 2020 creative chief quits over Naomi Watanabe 'Olympig' pitch
Hiroshi Sasaki floated the idea of comedian Naomi Watanabe descending from the sky in porcine form during the opening ceremony, a magazine reports.
Japan Times
BUSINESS / Tech / FOCUS
Feb 16, 2021
Advertisers on U.S. TikTok flock back as Trump's threats recede
Accused by the Trump administration of being a front for the Chinese government, TikTok's ad business looked bleak last July.

Longform

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