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November 22, 2024
 

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ADVERTISING

Japan Times
COMMENTARY / World
Oct 8, 2015
Facebook is following you around the Internet
Social media platforms like Facebook may be pretty intrusive in how they follow your Internet activity, but that's the price of using these 'free' services.
LIFE / Language / MORNING ENGLISH
Aug 17, 2015
Let's discuss emoji in ads
In a world where promotional videos are ignored and online ad banners are blocked, advertisers have learned to speak emoji.
JAPAN / Media
Sep 4, 2014
In reversal, Asahi runs but censors critical ads
The Asahi Shimbun censors advertisements for the weekly magazines Shukan Bunshun and Shukan Shincho that were critical of the major newspaper.
COMMENTARY / World
Jul 19, 2014
Biggest effect of online ads shows up offline
Do online ads do any good at all? To find out, you just can't measure the effect on online transactions. That's almost like measuring the return on investment in television advertising by comparing total revenue achieved through the TV itself.
BUSINESS / Companies
Mar 18, 2014
Kauli plans IPO to fund U.S., Asian expansion
Kauli Inc., a digital-advertising company, is planning an initial public offering on the Tokyo Stock Exchange to finance expansion in the U.S. and Southeast Asia.
Japan Times
COMMUNITY / Issues / LABOR PAINS
Feb 12, 2014
ANA caricature speaks volumes about Japan's outdated mind-set
My personal opinion is that the ad is a disappointing anachronism, and a reminder of the parochial outlook of large Japanese corporations. The ad appeals to the facile formula that 'foreigner = white = blonde and big-nosed = English-speaking = globalization.
BUSINESS
Jan 25, 2014
Automakers gird for Super Bowl
From the Muppets to James Franco, Hollywood will be working hard for carmakers at the Super Bowl.
Japan Times
COMMUNITY / Issues / JUST BE CAUSE
Jan 24, 2014
Don't let ANA off the hook for that offensive ad
If ANA had really wanted to 'change the image of Japan,' it should have avoided racializing its product. Instead, it's just business as usual.
BUSINESS / Tech
Dec 31, 2013
New Google ad service called 'game-changing'
 
Japan Times
JAPAN / Media / MEDIA MIX
Nov 16, 2013
Amano: tracing Japan's arc through its ads
Though Yukichi Amano's field of expertise was advertising, he used his weekly newspaper columnsto comment on popular culture in general, and frequently provided other media outlets with his personal take on social trends.
Japan Times
BUSINESS / FOCUS
Oct 30, 2013
Australia's 'plain packaging' stubs out cigarette branding, prompts backlash
Marlboro cigarettes' red-and-white box and distinct typeface created one of the world's most powerful brands — by some estimates, one of the 10 most recognized consumer products.
BUSINESS / Tech
Oct 12, 2013
Google plans to put users' photos, comments in online ads
Google has made a fortune selling ads. Now it is trying to put its hundreds of millions of users to work as company pitchmen, using the profiles, pictures and recommendations of ordinary people to endorse products and services across the Web.
Japan Times
COMMUNITY / Issues / THE FOREIGN ELEMENT
Aug 26, 2013
Kaizen and the art of human wa maintenance
Kaizen here is organic, ubiquitous and attuned to the physical and psychological needs of human beings. At its best, this 'human-scale kaizen' eliminates or eases many of the mundane uncertainties, annoyances and embarrassments of daily life.
BUSINESS / Tech
Aug 23, 2013
As promoters follow users, not sites, ads can pop up in distressing ways
Ads for knockoff Louis Vuitton bags pop up on the luxury retailer's official Facebook page. A Toyota advertisement shows up on a news article about a car crash. Or an ad for Dove promoting women's "real beauty" shows up on a Facebook page glorifying domestic violence.
BUSINESS / Tech
Aug 23, 2013
Yahoo gets more traffic than Google for first time since '11
There is some good news for Yahoo chief executive Marissa Mayer: Yahoo has topped Google in Web traffic for the first time since May 2011. Research firm comScore reported Yahoo logged 196.6 million unique visitors in July, compared with its rival's 192.3 million.
BUSINESS / Tech
Jul 25, 2013
Fox loses second ad-skipping battle
A U.S. federal court decision Wednesday gave fresh support to a new technology that helps consumers avoid a basic irritant of television viewing — the commercial.
Japan Times
JAPAN / Media / MEDIA MIX
Jun 9, 2013
'Nutritious' claims need to be taken with a pinch of salt
During a recent visit to the United States, I was impressed by several advertising campaigns. The American Beverage Association (ABA) is running a series of spots that alternatingly complain of what it deems the over-regulation of soft drinks and promote the efforts of member manufacturers to make their...
Japan Times
JAPAN / Media / Japan Pulse
Sep 20, 2012
Today's J-blip: Gatsby Moving Rubber hair wax
Gatsby's new ad is certainly eye-catching, if not hair-raising.
Japan Times
JAPAN / Media / Japan Pulse
Jun 21, 2011
Is Facebook's 'Check-in Coupon' a good deal in Japan?
Facebook makes a foray into Japan's mobile coupon market with location-based discounts, but will social shopping catch on?
JAPAN / Media / Japan Pulse
Jan 18, 2010
Augmented Reality taking it to another level
Augmented reality is coming into its own, revealing more and more hidden layers of info. It's all there for the taking.
Two of America’s biggest debt holders are dumping Treasurys
The U.S. Treasury building in Washington. Investors in Japan and China sold a pile of U.S. debt in the last quarter, just before the U.S. presidential election.
Ishiba aggravates his own political failures with diplomatic faux pas
Prime Minster Shigeru Ishiba is greeted at the APEC summit in Lima by Canadian Prime Minister Justin Trudeau on Friday. The Japanese leader was criticized for remaining seated while meeting several world leaders at the event.
Japan's 3.31 million visitors in October set monthly record
Kiyomizu Temple in Kyoto in December 2023. Famous autumn leaf colors contributed to increased tourism demand last month from many markets across Asia, Europe and North America, the Japan National Tourism Organization has said.
Japan ranks last in romance satisfaction for second straight year
In a survey of 31 countries, Japan ranked last in terms of those who felt loved, with just 51% of respondents saying so.
Ruling coalition and DPP strike last-minute deal over economic policy
DPP policy chief Makoto Mahaguchi speaks at the party's policy gathering in Tokyo on Wednesday.
Japan, U.K. and Italy discuss inviting more countries to joint fighter project
A new concept model of a next-generation fighter jet to be jointly developed by Japan, Britain and Italy is on display in Farnborough, Hampshire, in July.
Haruki Murakami's 'The City and Its Uncertain Walls' gives deep deja vu
For “The City and Its Uncertain Walls,” translated into English by Philip Gabriel, Haruki Murakami confronts the ghosts who won't leave him alone.
Japanese expats in Asia find community through rugby
The Taiwan Fivewoods celebrate their victory at the 2023 Asian Japanese Rugby Cup in December of last year.
In Fukushima, a weekend of prose, poetry and translation
Aomori-based writer JJ Carter presented on tabletop gaming as creative inspiration for building characters and narratives.
For Dr. Nakamats, aging is just experience in action
Though he didn't win the recent gubernatorial election in Tokyo, the 96-year-old Dr. Nakamats' run was seen as inspirational in Japan's aging society.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Construction takes place on the Takanawa Gateway Convention Center in Tokyo, slated to open in 2025.
A boom for business tourism in Japan?
By Kathryn Wortley

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SWCC keeps changing with keyword ‘new challenges’
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