Tag - advertising

 
 

ADVERTISING

KitKat packets manufactured by Nestle in London
BUSINESS / Companies
Nov 12, 2024
Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal
The aim of the deal was to improve KitKat's global reach and appeal to shoppers under 30 years old.
A Google logo at the firm's Bay View campus in Mountain View, California, on Aug. 13
BUSINESS / Tech
Oct 30, 2024
Alphabet's AI investments boost cloud sales and lift maturing ad business
Alphabet shares rose nearly 6% in after-market trading on Tuesday.
A team of lawyers head to the Osaka District Court on Tuesday to file a lawsuit against Meta Platforms, the owner of Facebook and Instagram, on behalf of their clients, who are victims of investment scams linked to fake advertisements on the social media platforms.
JAPAN / Crime & Legal
Oct 29, 2024
Meta faces Japan lawsuits over fake ads linked to investment fraud
Those affected claim that the owner of Facebook and Instagram neglected to remove the ads from its social media platforms, which led to them being scammed.
Toyota Chairman Akio Toyoda
BUSINESS / Companies
Sep 27, 2024
Toyota ends sponsorship with 'political' Olympics
The withdrawal means Olympics logos currently carried by Toyota products will be phased out, and its vehicles will no longer be provided to assist with the event.
Google's lucrative ad tech business attracted EU regulatory scrutiny last year following a complaint from the European Publishers Council.
BUSINESS / Companies
Sep 19, 2024
EU publishers snubbed Google's offer to sell part of ad tech biz: sources
The European publishers deemed Google's offer to divest its advertising marketplace AdX as insufficient.
Visitors take pictures of Tokyo's National Stadium before the closing ceremony of the Tokyo Olympic Games on Aug. 8, 2021.
JAPAN / Crime & Legal
Sep 19, 2024
¥300 million fine sought for Dentsu over Olympics bid rigging
The Tokyo District Court is slated to issue a ruling on Jan. 30 next year.
Panasonic has supported the Olympic Games with its technologies, product and services, such as the Technics turn-tables at the breaking event in Paris last month.
BUSINESS / Companies
Sep 10, 2024
Panasonic ends 37-year contract as top Olympics sponsor
The Osaka-based company first became an official partner of the Olympic Games in 1987 and expanded its partnership to the Paralympics from 2014.
The Tokyo District Court has ordered advertising agency Hakuhodo to pay ¥200 million in fines for violating the antimonopoly law in a bid-rigging case linked to the 2020 Tokyo Olympics and Paralympics.
JAPAN / Crime & Legal
Jul 11, 2024
Hakuhodo ordered to pay ¥200 million over Tokyo Games bid-rigging
The firm is the first to receive a court ruling over a high-profile series of cases linked to the Olympics and Paralympics.
A fake online ad that solicits investments using the name and picture of economic analyst Takuro Morinaga without permission. Morinaga said he is not involved in the ad in any way and does not have social media accounts.
JAPAN / Crime & Legal
Jun 19, 2024
Fake celebrity ad victims in Japan increase tenfold
Victims lost an average of ¥6.87 million, with the largest single loss hitting ¥170 million.
Prime Minister Fumio Kishida speaks at a government meeting on crime prevention at the Prime Minister's Office on Tuesday.
JAPAN
Jun 18, 2024
Japan's government demands stricter screenings of social media ads
Specifically, social media operators are being asked to draw up and disclose ad-screening criteria.
A protest accusing Deutsche Bank of greenwashing. Its subsidiary DWS was fined $25 million last year for misstating its environmental, social and governance activities.
COMMENTARY / World
Jun 17, 2024
Too many companies make false claims about their social impact
Exaggerated claims about companies' positive social and environmental impact ruin our chances of achieving a sustainable future. An entirely new system is needed.
The U.S. Federal Trade Commission, which polices deceptive advertising practices, saw a jump in complaints over the past year about ads that either used AI or claimed to use it to lure people into scams.
COMMENTARY / World
Jun 4, 2024
AI scam complaints are just the tip of the iceberg
The U.S. FTC, which polices deceptive advertising practices, saw a jump in complaints over the past year about ads using AI to lure people into scams.
Takuya Hirai, head of the Liberal Democratic Party’s digital promotion working group
JAPAN
Apr 26, 2024
Facebook scams demand stricter online rules, Japan lawmaker says
Lawmakers in the Diet are considering summoning Meta Chief Executive Officer Mark Zuckerberg to testify before them regarding fake ads on Facebook.
Four scam victims in Japan have sued Meta over fake online investment ads posted on Facebook that use images of celebrities.
JAPAN / Crime & Legal
Apr 25, 2024
Meta sued in Japan over celebrity investment scams
Social media online hoaxes in Japan led to ¥27.8 billion in losses last year, according to the National Police Agency.
Japan's Fair Trade Commission may take administrative action against Google over its digital advertising business.
BUSINESS
Apr 16, 2024
Japan FTC may take administrative action against Google
The FTC suspects that Google is unfairly restricting transactions on Yahoo Japan and messaging app Line, in violation of Japan's antimonopoly law.
Puma launches a new brand campaign with Olympic athletes in Paris on Wednesday.
OLYMPICS
Apr 10, 2024
Puma hones focus on speed in Olympic battle with Adidas and Nike
As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica's Olympic team helps to associate the brand with speed.
FC Barcelona's Martina Fernandez scores during a Women's Champions League group match against FC Rosengard in Barcelona on Dec. 21. A share of 83% of respondents from a recent corporate survey said they planned to increase their investment in women's sports in 2024.
SPORTS
Dec 29, 2023
After landmark World Cup, more sponsors keen on women's sports
A share of 83% of respondents from a recent corporate survey said they planned to increase their investment in women's sports in 2024.
Rahm Emanuel, U.S. ambassador to Japan, eats scallops from Hokkaido at Yokota Air Base in Tokyo.
JAPAN
Dec 19, 2023
U.S. TV commercials to promote Japanese scallops
The move comes after demand from the Chinese market evaporated when China introduced a blanket ban on Japanese fishery products in August this year.
Baseball player Shohei Ohtani speaks during a news conference on his presentation after signing a 10-year deal with the Los Angeles Dodgers at Dodgers Stadium in Los Angeles, California, on Thursday.
BUSINESS / Companies
Dec 15, 2023
Dip Corporation shares rise after Ohtani named brand ‘ambassador’
Shares in the internet job agency gained by as much as 8.9% in Tokyo trading after the firm announced its tie-up with the star baseball player.
Elon Musk, owner of the social media platform X, is interviewed at the 2023 New York Times DealBook Summit in New York on Wednesday.
BUSINESS / Companies
Dec 1, 2023
More advertisers likely to flee X after Musk tirade at conference
Elon Musk unleashed a profanity-laced rant against advertisers for fleeing the platform and accused the brands of "blackmail."

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Construction takes place on the Takanawa Gateway Convention Center in Tokyo, slated to open in 2025.
A boom for business tourism in Japan?