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November 22, 2024
 

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ADIDAS

Adidas CEO Bjorn Gulden at Adi-Dassler-Sportplatz in Herzogenaurach, Germany, on June 10.
BUSINESS / Companies
Jun 25, 2024
Adidas CEO rides Samba craze to revive brand after Ye debacle
Adidas' stocks have more than doubled from when Bjorn Gulden was announced as the new boss 18 months ago.
Puma launches a new brand campaign with Olympic athletes in Paris on Wednesday.
OLYMPICS
Apr 10, 2024
Puma hones focus on speed in Olympic battle with Adidas and Nike
As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica's Olympic team helps to associate the brand with speed.
Lionel Messi jerseys, in Inter Miami’s distinctive pink color, for sale at the Adidas store in Manhattan in September. In the span of three months, the soccer superstar has made Inter Miami’s eye-catching pink jersey the hottest piece of sports merchandise on the planet.
BUSINESS / Companies
Nov 2, 2023
Adidas and Puma eye 'sports culture' market as soccer courts fashion
The Women's World Cup showed huge unmet demand for soccer-related merchandise for women, with the trend extending to fashion-conscious fans of both sexes.
England goalkeeper Mary Earp has criticized team outfitter Nike over failing to produce replicas of her uniform for sale.
SOCCER / Women's World cup
Aug 15, 2023
Adidas and Nike navigate bumps in retail demand as WWC breaks records
As the market for women's soccer grows, marketers have to juggle the fan base's ever-changing demands.
Japan Times
BUSINESS / Companies
Nov 8, 2022
Adidas and Nike must pick up the pieces after antisemitism ruins deals
The road back to normalcy will be much rockier for Adidas than for its longtime rival.
Japan Times
SPORTS
Dec 25, 2020
Under cover: In search of the best athletic face mask
The Japan Times tested some of the more prominent consumer face coverings that sports equipment manufacturers have released this year.
Japan Times
BUSINESS
Jan 29, 2020
Adidas to launch new fabrics from recycled ocean plastic and polyester
Adidas will launch new fabrics made from recycled polyester and marine plastic waste and expand the product lines that use them after the success of shoes made with the Parley for the Oceans initiative, the sportswear firm said Tuesday.
Japan Times
BUSINESS / Companies
May 7, 2019
Naomi Osaka's Mastercard deal underscores Japanese star's magnetic brand appeal
Naomi Osaka has added Mastercard Inc. to her endorsement contracts, as the No. 1 ranked tennis player continues to attract sponsors following her wins at the U.S. Open and Australian Open.
Japan Times
BUSINESS
Apr 5, 2019
Japan's Naomi Osaka, tennis world No. 1, drops Adidas and signs with Nike
World No. 1 Naomi Osaka has agreed a deal with Nike, the sports apparel giant has announced.
Japan Times
BUSINESS
Jan 29, 2019
Naomi Osaka's victory proves to be a boon for her sponsors
Naomi Osaka's Australian Open victory on Saturday has already been a boon to some of her sponsors as they capitalize on the newly crowned world No. 1's rising fame.
Japan Times
BUSINESS
Nov 12, 2018
Analysis of 100 major firms shows most are failing to pass U.N. human rights test
Most big companies operating in sectors at high risk of labor abuses are failing to meet human rights standards set by the United Nations, according to an analysis of 100 major companies published Monday.
Japan Times
TENNIS
Sep 25, 2018
Uniqlo could make play for Naomi Osaka
Reports that U.S. Open champion Naomi Osaka has agreed to or signed a new endorsement deal with Adidas worth $8.5 million a year are untrue, The Japan Times has learned.
Japan Times
LIFE / Style & Design
Sep 23, 2018
The steady pace of mainstream fashion
The cliche, albeit an increasingly true one, that style trends are here today and gone tomorrow continues to define the extremes of the Tokyo fashion scene.
CULTURE / TV & Streaming / CHANNEL SURF
Feb 5, 2016
A Japanese gardener in Cuba; Tetsuko Kuroyanagi's 40th anniversary; CM of the week: Adidas
In 2015, the United States finally normalized relations with post-revolution Cuba. Japan, however, has never severed ties with the Caribbean country, and has always enjoyed a warm friendship with it. Part of the reason for this friendship is Kenji Takeuchi.
Japan Times
LIFE / Style & Design / ON: FASHION
Jul 11, 2015
From women's underwear to men's street wear, Japan knows its market
Cinderellas deserve Gomi Hayakawa's Feast
Japan Times
JAPAN
May 30, 2014
Ninja throwing stars inspired World Cup ball
Knowledge from the ninja, Japan's secretive feudal spies and assassins, is the secret behind the new official ball for the upcoming World Cup, one Japanese researcher has said.
Japan Times
Events / Events In Tokyo
May 30, 2014
FIFA World Cup 2014 brings the fun to Tokyo
When you're on the other side of the world finding a place to watch World Cup matches usually requires meticulous planning — from persuading friends with giant TV screens to let you join them, to preparing for an assault on your body clock. Flying to Brazil is an option, but for those of us with a...
Two of America’s biggest debt holders are dumping Treasurys
The U.S. Treasury building in Washington. Investors in Japan and China sold a pile of U.S. debt in the last quarter, just before the U.S. presidential election.
Ishiba aggravates his own political failures with diplomatic faux pas
Prime Minster Shigeru Ishiba is greeted at the APEC summit in Lima by Canadian Prime Minister Justin Trudeau on Friday. The Japanese leader was criticized for remaining seated while meeting several world leaders at the event.
Japan's 3.31 million visitors in October set monthly record
Kiyomizu Temple in Kyoto in December 2023. Famous autumn leaf colors contributed to increased tourism demand last month from many markets across Asia, Europe and North America, the Japan National Tourism Organization has said.
Japan ranks last in romance satisfaction for second straight year
In a survey of 31 countries, Japan ranked last in terms of those who felt loved, with just 51% of respondents saying so.
Ruling coalition and DPP strike last-minute deal over economic policy
DPP policy chief Makoto Mahaguchi speaks at the party's policy gathering in Tokyo on Wednesday.
Japan, U.K. and Italy discuss inviting more countries to joint fighter project
A new concept model of a next-generation fighter jet to be jointly developed by Japan, Britain and Italy is on display in Farnborough, Hampshire, in July.
Haruki Murakami's 'The City and Its Uncertain Walls' gives deep deja vu
For “The City and Its Uncertain Walls,” translated into English by Philip Gabriel, Haruki Murakami confronts the ghosts who won't leave him alone.
Japanese expats in Asia find community through rugby
The Taiwan Fivewoods celebrate their victory at the 2023 Asian Japanese Rugby Cup in December of last year.
In Fukushima, a weekend of prose, poetry and translation
Aomori-based writer JJ Carter presented on tabletop gaming as creative inspiration for building characters and narratives.
For Dr. Nakamats, aging is just experience in action
Though he didn't win the recent gubernatorial election in Tokyo, the 96-year-old Dr. Nakamats' run was seen as inspirational in Japan's aging society.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Construction takes place on the Takanawa Gateway Convention Center in Tokyo, slated to open in 2025.
A boom for business tourism in Japan?
By Kathryn Wortley

SUSTAINABLE JAPAN

mission sustainability vol.12 : Kose Corp.Kose takes pride in creating beauty in the world
mission sustainability vol.12 : Kose Corp.Kose takes pride in creating beauty in the world

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