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December 22, 2024
 

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ADIDAS

Adidas CEO Bjorn Gulden at Adi-Dassler-Sportplatz in Herzogenaurach, Germany, on June 10.
BUSINESS / Companies
Jun 25, 2024
Adidas CEO rides Samba craze to revive brand after Ye debacle
Adidas' stocks have more than doubled from when Bjorn Gulden was announced as the new boss 18 months ago.
Puma launches a new brand campaign with Olympic athletes in Paris on Wednesday.
OLYMPICS
Apr 10, 2024
Puma hones focus on speed in Olympic battle with Adidas and Nike
As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica's Olympic team helps to associate the brand with speed.
Lionel Messi jerseys, in Inter Miami’s distinctive pink color, for sale at the Adidas store in Manhattan in September. In the span of three months, the soccer superstar has made Inter Miami’s eye-catching pink jersey the hottest piece of sports merchandise on the planet.
BUSINESS / Companies
Nov 2, 2023
Adidas and Puma eye 'sports culture' market as soccer courts fashion
The Women's World Cup showed huge unmet demand for soccer-related merchandise for women, with the trend extending to fashion-conscious fans of both sexes.
England goalkeeper Mary Earp has criticized team outfitter Nike over failing to produce replicas of her uniform for sale.
SOCCER / Women's World cup
Aug 15, 2023
Adidas and Nike navigate bumps in retail demand as WWC breaks records
As the market for women's soccer grows, marketers have to juggle the fan base's ever-changing demands.
Japan Times
BUSINESS / Companies
Nov 8, 2022
Adidas and Nike must pick up the pieces after antisemitism ruins deals
The road back to normalcy will be much rockier for Adidas than for its longtime rival.
SPORTS
Dec 25, 2020
Under cover: In search of the best athletic face mask
The Japan Times tested some of the more prominent consumer face coverings that sports equipment manufacturers have released this year.
Japan Times
BUSINESS
Jan 29, 2020
Adidas to launch new fabrics from recycled ocean plastic and polyester
Adidas will launch new fabrics made from recycled polyester and marine plastic waste and expand the product lines that use them after the success of shoes made with the Parley for the Oceans initiative, the sportswear firm said Tuesday.
BUSINESS / Companies
May 7, 2019
Naomi Osaka's Mastercard deal underscores Japanese star's magnetic brand appeal
Naomi Osaka has added Mastercard Inc. to her endorsement contracts, as the No. 1 ranked tennis player continues to attract sponsors following her wins at the U.S. Open and Australian Open.
BUSINESS
Apr 5, 2019
Japan's Naomi Osaka, tennis world No. 1, drops Adidas and signs with Nike
World No. 1 Naomi Osaka has agreed a deal with Nike, the sports apparel giant has announced.
Japan Times
BUSINESS
Jan 29, 2019
Naomi Osaka's victory proves to be a boon for her sponsors
Naomi Osaka's Australian Open victory on Saturday has already been a boon to some of her sponsors as they capitalize on the newly crowned world No. 1's rising fame.
Japan Times
BUSINESS
Nov 12, 2018
Analysis of 100 major firms shows most are failing to pass U.N. human rights test
Most big companies operating in sectors at high risk of labor abuses are failing to meet human rights standards set by the United Nations, according to an analysis of 100 major companies published Monday.
Japan Times
TENNIS
Sep 25, 2018
Uniqlo could make play for Naomi Osaka
Reports that U.S. Open champion Naomi Osaka has agreed to or signed a new endorsement deal with Adidas worth $8.5 million a year are untrue, The Japan Times has learned.
Japan Times
LIFE / Style & Design
Sep 23, 2018
The steady pace of mainstream fashion
The cliche, albeit an increasingly true one, that style trends are here today and gone tomorrow continues to define the extremes of the Tokyo fashion scene.
CULTURE / TV & Streaming / CHANNEL SURF
Feb 5, 2016
A Japanese gardener in Cuba; Tetsuko Kuroyanagi's 40th anniversary; CM of the week: Adidas
In 2015, the United States finally normalized relations with post-revolution Cuba. Japan, however, has never severed ties with the Caribbean country, and has always enjoyed a warm friendship with it. Part of the reason for this friendship is Kenji Takeuchi.
Japan Times
LIFE / Style & Design / ON: FASHION
Jul 11, 2015
From women's underwear to men's street wear, Japan knows its market
Cinderellas deserve Gomi Hayakawa's Feast
Japan Times
JAPAN
May 30, 2014
Ninja throwing stars inspired World Cup ball
Knowledge from the ninja, Japan's secretive feudal spies and assassins, is the secret behind the new official ball for the upcoming World Cup, one Japanese researcher has said.
Events / Events In Tokyo
May 30, 2014
FIFA World Cup 2014 brings the fun to Tokyo
When you're on the other side of the world finding a place to watch World Cup matches usually requires meticulous planning — from persuading friends with giant TV screens to let you join them, to preparing for an assault on your body clock. Flying to Brazil is an option, but for those of us with a...
Freed anti-whaling campaigner Paul Watson arrives in France
U.S.-Canadian anti-whaling environmental activist Paul Watson, who was released from prison in Greenland's capital Nuuk after five months in detention, arrives with Lamya Essemlali, president of Sea Shepherd France, at Charles de Gaulle Airport in Roissy-en-France, near Paris, on Friday.
Nippon Steel alleges undue White House influence on doomed deal review
U.S. President Joe Biden delivers remarks on the economy at the Brookings Institution in Washington on Dec. 10.
Record 78% of people in Japan feel anxious, government survey finds
The public opinion survey on people's lives, conducted by the Cabinet Office, found that 28.1% of respondents think that their standard of living is at a lower-middle level among the general public — the highest percentage to give that response in 35 years.
Police raided suspect's home to arrest him after fatal Kitakyushu stabbing
Broken window glass is seen at Masanori Hirabaru's house in Kitakyushu's Kokuraminami Ward.
Taiwan lawmakers brawl over bills that would 'damage democracy'
Lawmakers from the Democratic Progressive Party and opposition party Kuomintang brawl in parliament in Taipei on Friday.
Casual workouts, cool living, ‘complete’ food: Japan’s health trends of 2024
In 2024, efficiency trumped effort among Japan's fitness-focused aspirants.
The mighty Mekong River's growing plastic problem
A group of elephant keepers in Chiang Saen, Thailand, remove plastic waste from the Ruak River, a tributary of the Mekong River, as a pair of Asian elephants bathe behind them.
Japanese officials inspect Yokota Air Base over PFAS concerns
The Yokota Air Base in western Tokyo in September 2019. An inspection of the base by Japanese government officials on Friday came amid public pressure to investigate suspected links between the use of PFAS-containing firefighting foam by the U.S. base and contamination of soil and groundwater in western Tokyo.
Crime numbers rise in Japan for second straight year
A police officer stands in front of the residence of a man alleged to have stabbed two junior high school students in Kitakyushu.
A year of Oscar wins and a quiet push for diversity
Ryusuke Hamaguchi’s “Evil Does Not Exist,” released in Japanese theaters in April, sharply dramatizes the clash between rural and urban values. The film won five awards at the 2023 Venice Film Festival, including the second-place Silver Lion prize.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Yasuyuki Yoshida stirs a brew in a fermentation tank at his brewery in Hakusan.
The quake that shook Noto's sake brewing tradition
By Alex K.T. Martin

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