Africa could break the glass ceiling of winning the World Cup in the next 10 years, partly thanks to a platform highlighting the most talented youth from the continent to foreign clubs, the co-founder has boldly claimed.
Morocco's surprise run to the 2022 World Cup semi-finals sparked hopes that such a moment is not far off.
But Benjamin Balkin thinks Eyeball, the digital platform he co-founded in 2020, could be the determining factor in ensuring that happens, as it provides a shop window for soccer talent that would previously have been missed.
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