From the age of 5, Kosuke Kitajima’s life has revolved around the pool.
Now, the four-time Olympic champion is navigating uncharted waters as the founder of Tokyo Unite, a new alliance intended to bolster professional sport’s marketing presence in the capital and foster deeper community ties.
What started as conversations with the owner of one of Japan’s most storied baseball clubs has expanded to 14 organizations spanning seven disciplines — all of whom Kitajima believes can help each other improve, even as some of them compete on the field of play.
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