An Instagram post containing footage from the 2021 All-Ireland hurling final between Limerick and Cork went viral on Instagram this month.
The five-second clip of the 3,000-year-old game garnered 11 million views in the space of three weeks and had hundreds — if not thousands — of people asking what this insanely fast and dangerous-looking sport was, and where they could watch more of it.
Being Irish means that I was the recipient of numerous enquiries from those who had seen the post but were unfamiliar with hurling.
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