The Las Vegas Raiders' Carl Nassib could become one of the most recognizable faces in football as brands line up to be associated with the National Football League's first openly gay active player, marketing experts told Reuters on Tuesday.
The defensive end said he had agonized about making the announcement for the past 15 years but was immediately greeted with supportive messages from the league, his team, and fellow players, who all praised his courage.
Fans responded by making his jersey the top-seller on Monday and Tuesday, according to ESPN, and now corporate America is poised to throw its support behind the trailblazing figure too.