The J. League on Tuesday announced a two-year extension of its current domestic broadcasting contract with sports streaming service DAZN, adding ¥13.9 billion ($130 million) to a landmark 10-year deal that had been thought by some to be on shaky ground due to the coronavirus pandemic.
The deal will see DAZN remain as the domestic broadcaster of the J. League’s three divisions as well as the J1 Playoff through the end of the 2028 season and raise the overall value of the deal to ¥223.9 billion ($2.1 billion).
The announcement comes as both the league and the streaming service continue to cope with the effects of the pandemic, which halted live sports around the world for several months and have significantly reduced attendances in competitions that have been able to resume.
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