Tiger Woods's improbable Masters victory will reward the few companies that stuck with him through his struggles, and the ones that joined him when he was near the low point of his career.
The 43-year-old won his fifth Masters title on Sunday by one stroke. It's his first major victory in over a decade and just his second PGA Tour victory in more than five years.
It's also a win for his sponsors. During the final-round telecast, when he made a late charge, he generated more than $23.6 million in exposure for various corporate partners, according to sponsorship analytics firm Apex Marketing Group. Bob Dorfman, a sports marketing executive at Baker Street Advertising, cited Woods's ability to bring even casual fans to their televisions.
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