While Italy defender Giorgio Chiellini reacted with horror to being bitten by Uruguay striker Luis Suarez in their World Cup match on Tuesday, a handful of gamblers in Scandinavia were celebrating as their unlikely bet came up trumps.
Online bookmaker Betsafe had been offering odds of 175/1 that the Uruguayan, twice banned for biting, would sink his teeth into an opponent during the World Cup in Brazil.
Sure enough, over 100 gamblers decided that it was worth a punt. When Suarez duly bit Chiellini on the shoulder at the end of their Group D clash in Natal, it was time to celebrate.
One winner, Jonathan Braeck from Stenungssund in Sweden, bet 80 Swedish crowns ($12.04) that Suarez would bite, and the 23-year-old substitute teacher is now set for a payout of 14,000 crowns for his wager.
"First I thought I'd bet a little more, but a friend said I was just wasting my money," a delighted Braeck told the SportExpressen newspaper.
"When Italy took over the game you knew that he could go a little crazy," he added. "I didn't think that he would bite, but that he'd do something stupid. Then he did the best stupid thing that he could do."