Until last Tuesday, few people in England had heard of Dimitry Seluk. Now we are sick of him.
Over the past few days the Ukrainian has become a figure of fun who, along with his client, Manchester City's YaYa Toure, have had their 15 minutes of infamy.
Seluk, the type of guy who gives even greedy advisers (he is not a registered FIFA agent) a bad name, complained through a daily tabloid that City's Middle East owners had not shown Toure respect because they did not acknowledge his 31st birthday. You couldn't make it up.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.