As two decades have now elapsed since its inception, the J. League is entering a new era.
And as one of its most conspicuous projects for the next decade and beyond, the Japanese professional soccer circuit is looking to expand its presence in Asia, particularly Southeast Asia.
But cultivating influence in a new market requires elaborate preparation. The J. League certainly acknowledges that and has mapped out its strategy based on reliable marketing data to make its projects as successful as possible.
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