A professional sports team has essentially two goals: Trying to win a championship and promoting the team to attract fans.
While the first is always unpredictable as luck plays a part, the latter can be achieved by persistent and strategic efforts.
Promotions are a primary focus for the newly revamped Yokohama BayStars under their new ownership, mobile portal and e-commerce company DeNA Co., Ltd., this year. While continuing what has worked in the past on the one hand, they are not afraid to attempt new strategies.