Grassroots efforts play a pivotal role in helping a sport grow and develop a vital presence in a society.
Saitama Broncos forward Isaac Sojourner understands this concept. The bj-league's international office top brass are taking major steps to lay the groundwork for the sport's growth in Japan, too.
Sojo's Foundation, which was previously based in Shikoku when he played for the Takamatsu Five Arrows, is teaming up with the Saitama Broncos to provide an opportunity for students to attend the team's home games for free.