LONDON — From the worst team in Major League Soccer to a side crammed with superstars, World Cup and Champions League winners — who writes David Beckham's scripts?

The football wastelands of San Jose will be swapped for San Siro when the Los Angeles Galaxy midfielder joins AC Milan on loan for a short spell in the New Year. As they say in the United States, the deal makes cents — millions of them.

Milan is aware of the marketing and commercial value of the world's most famous player even on a short-term basis.