Get your wallets out, find some friends (don't forget their names), make sure you know exactly what you're doing in 16 months time, fill out a form and hope for a bit of luck.
That, my friends, is how you'll get your World Cup tickets, which go "on sale" today.
In reality, all you can do at the moment is fill in the forms, which you can collect from post offices or official World Cup shops. Internet applications can also be made at www.fifaworldcup.com.