The 2020 U.S. election will be the first one in which members of Generation Z cast a vote for president, with candidates sure to be flocking to college campuses soliciting their support.
For now, polling suggests Gen Z, like slightly older millennials, is more receptive to socialistic ideas and branding than older generations, but don't be so sure those views will last. Unlike millennials, Gen Z are entering their working years with a robust labor market. Should that persist, we may see the pendulum for young people start to swing back in the direction of capitalism.
The idea here is that people's political views are largely formed in their youth, with events occurring between ages 14 and 24 having three times as much impact as those occurring after age 40. Those experiences of youth can then shape behaviors and voting habits as people age.
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