Recently I met with two nice slim men who have just launched a weight-loss app that provides daily menus and recipes, and offers some substitutions in case the user does not like a particular food.
The two are programmers who have little understanding of their target market and have not read much of the relevant literature.
I must confess that I was appalled at their ignorance of nutrition, psychology, game dynamics and even women's magazines. Yes, they mean well, and they feel their users' pain.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.