More and more people are investing their money in citizens' funds. People can invest a small amount of money to help organizations that are tackling issues close to people, such as community building, nursing care support for the elderly and care of children after school classes are over.

Especially since the March 11 earthquake and tsunami, citizens' funds have helped to prop up enterprises and to promote green energy development in the disaster-hit areas.

In the public sector, even when budgets are passed by the Diet or local assemblies, it is difficult for the central and local governments to act quickly. They have to clear legal provisions, and a lot of administrative documents must be prepared.