While Chinese mass media tend to focus on negative images of Japan, social media have begun to provide more diversified perspectives since the 3/11 Great Tohoku Earthquake. Social media have allowed Chinese to get to know Japan in a more comprehensive manner.

Micro-blogging has created new possibilities to enhance Chinese understanding of Japan and improve impressions of that country.

Traditionally, Chinese people received negative information filtered by the Chinese Communist Party (CCP), ranging from anti-Japanese dramas based on World War II textbooks emphasizing the Japanese invasions to hawkish news reports about territorial disputes.