When I had a chance to meet with a group of students, I asked them for what purpose each would do the job that he or she got in the near future. A majority replied "something that makes work worth doing and life worth living," although some did say "for money."
Contrary to claims made by certain market-first economists who misinterpret Adam Smith, not all individuals or corporations act solely in their own self-interests or for personal desires. Amartya Sen, a Harvard professor awarded the Nobel Prize in economics in 1998, states in his book "Rational Fool" that man is not a rational fool who pursues self-interests and personal desires above all else; rather, "sympathy and commitment" to others constitute the basic criteria of human behavior.
Indeed, everybody feels some degree of sympathy to help those in trouble. At the same time, any normal person has one commitment or another for which he or she lives only once. Fulfilling that commitment becomes the goal of living.