MADRAS, India — Cinema is a powerful weapon, though it is often called soft power. Men like Italian dictator Benito Mussolini and Germany's Adolf Hitler understood the awesome might of movies.
Mussolini established the world's first film festival at Venice in 1932 primarily to promote Italian cinema and that of his allies. Reni Riefenstahl's "Triumph of the Will" was an eerie documentary that endorsed what would become Hitler's notions of mass murder. She was the golden girl of German cinema, and Hitler's pet.
In India, cinema has never been used for an evil purpose, but politicians, especially in southern India, started their lives in the tinsel world. Often as scriptwriters, directors and even actors, they liberally used the medium to publicize and propagate their political ideals and views. They were highly successful, for the visually enriching movies they created touched the heart of the ordinary citizen. Cinema in India still continues to be a strong weapon for swaying people.