PRAGUE — Latin America is blessed with more than its fair share of wildlife and lush forests. A third of the world's mammal species and more than a quarter of all known reptiles and bird species can be found there.

But this abundance is under threat. Felling 7 million hectares of trees each year, South America clears more forests than any other continent. As a result, more than 10,000 species are threatened with extinction — two-thirds of all endangered species on the planet.

In a sense, the solution to this challenge is as plain as day. Landowners cut down trees because it is the most economically beneficial thing for them to do. So policymakers need to provide them with an incentive not to. If we can unlock the hidden potential in Latin America's forests — without destroying them — then we could provide a solution to the problem of habitat destruction.