Expecting only female coworkers to make coffee, insisting that drinks after work are mandatory and chain smoking on the bus — things that were “acceptable” in the past — will no longer fly.
Or at least that’s what organizers of a contest for Japan’s buzzword of the year declared with its crowning of “futehodo” — a nickname for a Japanese TV drama that depicts the generational gap between two eras — as the most trending word of 2024.
“Futekisetsu nimo hodo ga aru!” (“Extremely Inappropriate!”), a drama that revolves around a middle-aged high school teacher and father from the Showa Era (1926-1989) time-traveling to the current Reiwa Era (2019-present), explores the tension between the norms and expectations of the past and present.
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