As Sunday’s general election approaches, candidates are not only ramping up their street speeches but are also actively using social media platforms to appeal to voters.
The most popular platform is YouTube, with advertising agencies seeing a spike in orders to create promotional videos for candidates.
However, it’s not just official videos from parties and candidates that are flooding the platform; individually produced videos are also on the rise. Experts are sounding the alarm, warning that some of these videos, designed to maximize views, may present misleading or out-of-context information.
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