Russia is increasingly turning to American social media stars to covertly influence voters ahead of the 2024 presidential election, according to U.S. officials and recently unveiled criminal charges.

"What we see them doing is relying on witting and unwitting Americans to seed, promote and add credibility to narratives that serve these foreign actors’ interest,” a senior intelligence official said in a briefing on Friday. "These foreign countries typically calculate that Americans are more likely to believe other Americans’ views.”

The approach is widely viewed by American security agencies as one of Russia’s preferred tactics this cycle in order to make their foreign psychological operations appear more authentic. Broadly, these missions typically seek to anger Americans, highlight societal divisions and emphasize partisan talking points while questioning the U.S. government’s effectiveness and role in global security, experts say.