Keita Suzuki leads a group of young analogue photography fans around a coastal city in Japan, stopping to snap pastel hydrangea blooms with bulky vintage film cameras.
The participants later share their lush retro-looking snaps online — a trend a top Japanese camera brand wants to capture with its first new film model in two decades.
Instead of pressing a smartphone button, more and more young people "want to experience the original act of taking a photograph: winding the film up, looking through the viewfinder and releasing the shutter," Suzuki says.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.