Like most 75-year-olds, NATO needs some help reaching out to the younger generation.
This week, the military alliance is wrestling with such heady topics as the eventual accession of Ukraine and the ailing health of the octogenarian U.S. president. To stay relevant in the modern era, it has turned to a group of 20-something influencers to spread its message.
The North Atlantic Treaty Organization invited 16 content creators from countries including the United Kingdom, Germany and France with followings on TikTok, Instagram and other social media platforms to attend its summit in Washington from July 9 to 11. Another 10 influencers from the United States will come at the invitation of the U.S. Defense and State departments.