British Brexit campaigner Nigel Farage pledged on Monday to get migration under control and cut taxes for smaller businesses, using the unveiling of his Reform U.K.'s policy plans to try to poach support from Prime Minister Rishi Sunak's Conservatives.

Farage, whose entry into the campaign before a July 4 election dealt a further blow to the Conservatives, who are badly trailing the Labour Party in the polls, said only his right wing party could offer the kind of robust opposition to a government likely to be led by Labour's Keir Starmer.

And while he knew his young party could not win the election this time round, he said the unveiling of his policies was the first step in winning over traditionally Conservative voters to finally overtake the governing party and bring about its demise.