Britain's last general election was all about leaving the European Union, but this time around Brexit is hardly getting a mention — and residents of anti-EU bastion Skegness are unsurprised.

"Labour avoid it because they didn't want it, the Conservatives avoid it because they cocked it up," said 58-year-old Danny Brookes, a former mayor of the down-on-its-luck English seaside town.

Add in Brexit fatigue and barely healed scars from the divisive vote and it is easy to see why the main parties are largely avoiding the toxic issue before the July 4 poll.