Taiwan swore in its new president, Lai Ching-te, on Monday in an elaborate, closely watched event complete with a thousand dancers and military air displays.

But just 126 kilometers across the strait in mainland China's Fujian province, many were unaware of the inauguration — or even sure who the man Beijing has described as a "dangerous separatist" was.

Chinese social media platform Weibo on Monday blocked hashtags referencing the ceremony, and coverage in the country's tightly controlled state media has been perfunctory.